In this episode of the Just Trust Me Marketing Podcast, the three hosts discuss the concept of FOMO (Fear of Missing Out) and how it drives marketing strategies. Rachel, despite dealing with a hoarse voice, shares her experiences and introduces co-hosts Elizabeth Allen and Anh Nguyen. They explore the success story of Casa Bonita, a restaurant in Denver revitalized by South Park creators Trey Parker and Matt Stone, which leveraged FOMO effectively. The hosts also discuss other FOMO-driven marketing examples, such as Le Creuset's factory-to-table events and share personal instances of falling for marketing tactics.

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[00:00:09] Elizabeth: Like, that's what drives almost all marketing is FOMO. Right.

[00:00:12] ​

[00:00:12] Rachel: Welcome to the Just Trust Me Marketing Podcast. Hey, this is still Rachel. I sound so weird. Voice things going on doctor appointment tomorrow.

[00:00:34] So if you're wondering what the hell did I just tune into it's, it's still me. I could be so old. Don't turn that dial. Don't go to the next one in your queue. Stick with me. This is in fact, the pod for marketers that you expected who want to get better at what they do and how they do it by remembering why we do it, it is all about trust in marketing.

[00:00:55] I'm your host, Rachel Moore. Rachel has the mic everywhere, even when her voice. Sounds like shit. I am the more in the, but wait, there's more podcast network. Yay. And my hormones and hair color change just about as often as Amazon's work from home policy. Please allow me to introduce. Any of our new listeners and of course our existing community of listeners to the two co hosts on the pod today.

[00:01:18] First up, you do know her as the TikToker extraordinaire. And I, I should have updated this from last week, but I didn't, but it still applies the chain smoking tendencies of creating new accounts when she's been banned on TikTok. But she's also an extraordinary content marketer who also owns and creates under her own brand.

[00:01:36] Now. Italics, LLC Elizabeth Allen. Thanks for joining us as always on the pod.

[00:01:42] Elizabeth: for having me. I am now on the 18th season of Elizabeth's TikTok. A handful of days ago, woke up and realized that, oh, okay, no, they kicked me out again.

[00:01:53] Anh: Oh, no.

[00:01:54] Elizabeth: yeah, look, I will say luckily this time, because my biggest issue, I think I mentioned this on a previous podcast. Is that like, every time you have to create a new email address and eventually Gmail is just like, fuck you.

[00:02:05] No more Gmail email addresses for you. So then I was like, I'm going to do it. I have to move to like Yahoo or something. And

[00:02:12] luckily, I think because it's been so long and so much craziness, I ended up being able to go back and use my original, like my OG, OG email account. And it was like they had like a little dementia moment and we're like, Oh, we don't remember that one.

[00:02:27] And so I was like, yes. score.

[00:02:29] Rachel: Nice. Just cycling on through just like next one. I love it. There's like a hack to and I'm going to introduce our next co host in a second, but there is a hack on Gmail. I don't know if you have to have Google workspace or not, where you can create. Alias addresses by adding some code in there and it still gets to you.

[00:02:46] Anyway well, maybe we'll look that up. That'll be something we can do.

[00:02:49] Elizabeth: Well, we'll talk about it before I have to start 19.

[00:02:52] Rachel: Next up sitting in as a guest cohost for this episode in the place where our normal cohost, Tanya Ballard Brown usually resides. This guest is a master at nonprofit and B2B marketing live streaming and dropping F bombs right along with the rest of us.

[00:03:07] Uh, Also her podcast purpose amplified is a member of the, but wait, there's more podcasts network. Please welcome and win to the microphone to you.

[00:03:17] Anh: Hello, everyone. Thank you so much, Rachel, for inviting me to be on here with you. And Elizabeth, this sounds like a fun group already. And anything you're involved in, I already know is fun. And it was just, kind of funny that yesterday she's like, I have a last minute ask. I'm like, ask away sister.

[00:03:35] Rachel: Mm hmm.

[00:03:35] Anh: yeah, she asked if I could fill in I said, but of course.

[00:03:40] Rachel: But wait, there's Anne. Yes,

[00:03:41] Anh: wait, there's Anne, exactly.

[00:03:44] So Thanks

[00:03:45] for having me on

[00:03:46] Rachel: for answering my bat signal. I appreciate it. Yeah. And so before we get into today's topics, I want to remind and let our listeners know about ways they can engage with the show, not just by listening to my sultry dulcet tones, which are way sultry nowadays.

[00:04:00] Elizabeth: More dulcet.

[00:04:01] Rachel: Very dulcet if you have a topic or question that you want us to tackle the inbox is open in the show notes and on our website, you'll find the email, just trust me at, but wait, there's more. M o r e. com where you can send your ideas and even your adulations about us. If we take your topic, we'll absolutely give you a shout out on the show and tag you wherever you want to be tagged.

[00:04:22] You can also support the show. You can support the show. My God,

[00:04:26] Anh: in that sultry voice. You may not want to go to the doctor. You may want to keep that sultry dulcet voice

[00:04:32] going.

[00:04:32] Elizabeth: you should start taking up smoking, like

[00:04:35] Rachel: God, it sounds like I have, I want, but y'all, the problem is I like karaoke and this is fucking with my karaoke. I haven't gone and I hope to go back, but,

[00:04:44] Anh: Aren't there sultry singers you could do? Like that could be like only karaoke

[00:04:49] Rachel: could do some um, what

[00:04:50] Elizabeth: Like Janis Joplin kind of has that like sound like that, tone. You have some options

[00:04:55] there.

[00:04:56] Rachel: Some old ones

[00:04:56] there.

[00:04:57] I just, my lady Gaga has to get left in the dust, which is not cool. In the show notes, follow our breadcrumbs that we'll leave for you to help us keep this good thing we've got going. You can actually donate the monies, the dollars, the currency to the show to help keep us going, which we love.

[00:05:12] And But without further ado on that, let's go on. What are we going to talk about today? So today we're going to talk about the good marketing question, mark a segment, which we're going to talk about, which mostly I will talk about and I will fill you all in and get all the reactions. Casa Bonita, mi amor to be specific we'll be talking about that.

[00:05:29] There's a lot to this. It has to do with a restaurant and South Park's creators and apparently a whole fucking lot of FOMO then after that, after that segment, we're going to dig into the aspect of marketing and how this could or might not work for our brands. And that's that limited access that exclusive sneak peeks, wait lists, how brands can capitalize on people's FOMO for their marketing tactics.

[00:05:52] And finally, we'll go over the, we got caught. What are the things we all fell for this last week or two? That Hey we all get marketing and advertising, but, and we understand how it works and we do it ourselves, but even once in a while, we're like, and

[00:06:05] Anh: for in a bad way or good way?

[00:06:07] Rachel: either way it can, any of the above, it can be a good fall, bad fall, meh, fall,

[00:06:12] Anh: I'm a sucker for those social ads. So yeah, I've got a story for you.

[00:06:17] Rachel: You're fitting right in. You're fitting right in. All right. Well, let's get into good marketing.

[00:06:22] Good Marketing?

[00:06:22] Rachel: So. So I will kick this off. So first of all have either of you ever heard of Casa Bonita?

[00:06:28] Elizabeth: The only reason I have is actually because of you recently mentioning it to me. But then there was some like back part of my brain deep in the folds and stuff that remembered seeing it when I had visited my mother in Denver. Like, I don't know, 15 years ago or something like, I remember being in a shopping center and seeing this pink structure and being like, and you had mentioned it.

[00:06:53] And I was like, that's what that was. Just like, you know, from the recesses of my brain, remembering that I had seen it, but really, I didn't know much about it until you informed me.

[00:07:04] Rachel: How about you, Anne?

[00:07:05] Anh: No, only from what I saw on your post about you were being so excited. That you were on the list and oh my God. I was like, oh, this sounds like kind of a fancy schmancy. Well, knowing you, it wasn't going to be like super uber fancy schmancy, but probably a fun, fancy schmancy kind of place. Right? And I was like, oh, I gotta ask her about it since I'll be in Denver

[00:07:28] around Thanksgiving.

[00:07:29] Mm-Hmm.

[00:07:30] Rachel: So, and for anyone listening Where people a lot of people may have heard about it, particularly anyone who's not in the state of Colorado has never lived here. Casa Bonita was actually featured. I believe it was season 7 of South Park. Uh, The animated show created by Trey Parker and Matt stone.

[00:07:46] They do an episode where Cartman goes through all the hoops and wrongness. He always does to try to get himself to Casa Bonita. and, and a lot of people thought, Oh, it's not real. It's so real. It's so real. So Casa Benita everyone. And by the way, I feel actually, I didn't realize I had this affinity with Casa Benita.

[00:08:03] It is a Mexican restaurant in Denver, Colorado. It's on Colfax. Colfax has a storied history as a street here. Good, bad, and all the things in between. Casa Benita is a Mexican restaurant. However, to just call it a restaurant doesn't do it justice. Um, If you have ever been to a theme park like Disneyland, Disney world uh, universal studios, anything like that.

[00:08:25] And you go into kind of a themed restaurant. But even then that doesn't do it justice either because I think we've all been to rides where you're going to go on a ride and you have to, you follow, you are in a line that curves around. I actually think of like Hogwarts castle in universal studios where I'm in line.

[00:08:45] And part of the experience of going on the ride is being in line because you're seeing the ambiance and all this

[00:08:51] Anh: Yep.

[00:08:52] Rachel: When you go to Casa Bonita and this has been true in the 50 years it's been around. You walk in and basically it's like, you've just entered a Mexican town. small town and you're surrounded by what looks like, you know, little villas and storefronts and windows and things.

[00:09:07] You're walking on kind of cobblestone streets a little bit. And so you walk all the way through and the whole experience begins there. So Casa Bonita started in 1974. So it is the same age as me, turns 50 this year.

[00:09:21] Elizabeth: two great things from

[00:09:23] Rachel: thank you.

[00:09:24] And You can go look it up and watch these things, but basically it's gone through this whole history was good.

[00:09:30] Then it was sold off to a big corporation that was overseas. Didn't care. It just went downhill from there. Ultimately got shuttered. And then it was purchased in bankruptcy sale auction to Trey Parker and Matt Stone, who are the creators of South Park. And what happened recently in the last few years is that they went in and they basically rebuilt it.

[00:09:51] And everyone was super excited too, because like, oh my God, and they're both from Colorado. They featured it obviously in a South park episode. So everybody was super excited about it. And in the last few years, what they've done is they've rebuilt it. They have reopened it sort of. And what I recently saw was that they did a documentary and so the documentary is out.

[00:10:14] It might be, if any of you check, it might be, it's in limited release to some theaters. My husband and I got to go see it at Alamo draft house in our city, and it basically talks about, it shows the behind the scenes of Trey Parker and Matt stone. How it came about a little bit about the restaurant, where it got to and why it was sold off.

[00:10:33] And then their experience with rebuilding it. Which is really interesting because as those of us who live in Denver and know about Casa Menido, we knew they bought it. It was in the local news. Then they opened it up. They were rebuilding it. They took the big fountain out of the front and everybody freaked the out about it.

[00:10:50] Like, oh my

[00:10:54] Anh: How could they take it

[00:10:55] Rachel: Oh, my God, you know, Oh, my God, clutching the pearls. And then finally, everybody's like, when are they going up and where they open. And they finally opened a lottery system. So they'd say, sign up on the email list. We are randomly going to pick people to say, Hey, Here's a six week timeframe that you can go and purchase tickets ahead of time.

[00:11:15] And then you go. So I, got to do that. I lucked out, I sent up with three different emails and one of them finally got the ping. So I got to go eat there. So I ate there with my family and friends saw the documentary and just. This last Monday. So this is timely. Casa Bonita finally opened up to let everybody worldwide make reservations.

[00:11:38] I know this because I got the email obviously be on the email list. I'm in the founders club too, by the way, since I'm one of so special. I have. I was really hoping that the card would, if I get a card, like it's arriving in the mail but I got founders priority but that sold out within two hours and then they open it up at 3.

[00:12:01] So apparently 40, 000 people were in queue as of Monday afternoon when they had opened it and they're sold out, I did go in yesterday. I was looking for like, Hey, I want to find spot for three people. Like maybe later in November, only lunchtimes on Thursdays and Fridays. That was all that's there.

[00:12:19] And now those are gone.

[00:12:21] Anh: I guess I won't get to visit in Denver.

[00:12:23] Rachel: Well, and it's kind of like when Ikea first came here, you, nobody in their right minds would go to Ikea in the first six months because it was, they had so much overflow parking. And I think of that, I think of steak and shake and those of you who might be like rolling your eyes in the back of your head, you're like, what the hell, these are things that are staples in my community.

[00:12:43] Why y'all, when we get something new that we have not had before in and out was the same way in and out

[00:12:50] Anh: I was gonna say it was the same way in

[00:12:52] Elizabeth: have had In N Out Burger in Denver, and I was very excited because we don't have a single one here in Connecticut. So I was thrilled. So I reaped the rewards of it coming to Denver. Thank you very much.

[00:13:04] Rachel: Exactly. Yeah, exactly.

[00:13:06] Elizabeth: got, I remember we got two. Chick fil a, which is like so pedestrian and so every day and I don't eat there anymore.

[00:13:14] You know who I am by this time, but when it first came here, it was the biggest deal and they had to like reroute the traffic. It was a whole thing. So I totally get it. Yeah.

[00:13:25] Anh: yeah, it was the same way in Houston when In N Out opened a few locations. People were holding up traffic waiting in line to get an In N Out. I was like, okay, I tried it when I was in Vegas and

[00:13:37] Rachel: Yeah, I know. and Ann don't destroy me here. I feel the same way about Whataburger. I'm not a

[00:13:44] Anh: you know, I'm not going to destroy you because water burger is purchased by a Chicago based conglomerate. So, I feel like the quality is probably not what it was originally and the way what I grew up with, because yes, true

[00:13:59] Elizabeth: never had either version of Whataburger. So I feel sad now.

[00:14:02] Anh: Yeah, so I'm sorry, so I'm not going to blast you on that one because I'm probably agree once I yeah.

[00:14:09] Rachel: you. I'm sure we're going to get hate mail uh, about like, Oh my God, Whataburger. Yeah. All this to say. So obviously you've got all those in and out burgers. A great example is Ikea. I see we felt it. Casa Bonita meant a bit more though. It's been here for half a century. And also there was this whole you know, it employs people.

[00:14:29] There were people who worked at it from when they were young and won a huge part of this. And I'm driving by all this back to the documentary and the timing of it, because To me. And we were talking you know, when we were getting the show going offline, but we've talked about it on the show before you talk about people in who are celebrities, but also really good at marketing.

[00:14:49] Ryan Reynolds, we've all talked about him. He just seemed to be genius. He jumps on stuff. Good timing knows exactly like how to kind of hit the vibes that people are going to, it's going to resonate with people. I do feel very similarly about Trey Parker and Matt stone a, I feel that way just because How they create South Park they do tap into the zeitgeist so perfectly, like they read the room and they write comedy about it.

[00:15:13] And even if it makes you super uncomfortable, laugh at it, you still do, but they've got a beat on it. And same thing with this though, really took it to a personal level. And I mentioned the fountain getting, it gotten local coverage, there was helicopters, you know, I'm like, Oh, the point. And it was all because they had to replace it.

[00:15:33] Like, they're like, well, we've got to fix it. And we can't fix it if we don't bring it out. But that is a good example of how everyone here freaked the fuck out. Because everyone felt like they had a very personal investment, even if they'd only ever just been to the restaurant once in their

[00:15:47] lives.

[00:15:48] Elizabeth: the very limited. Interaction I've ever had with it. I understand that pink storefront, is like a local landmark, you know, so it becomes a fabric of the community and something. And like you said, even if people haven't, you know, only have eaten there once or twice, or just know about it and live locally, everybody probably uses Casa Bonita and that pink structure as like, oh, yeah, it's like right down the road from Casa Bonita.

[00:16:11] Like, everybody knows that it is a landmark. In that community. So I can understand how it is so important.

[00:16:18] Anh: And then most of all tie to it too, a brand, even if it's, you know, no longer great food or whatever, it's something that's been around for 50 years that you may have grown up with. What is it? Somebody told me nothing tastes as great as nostalgia. Right. And so, yeah, so, you grew up with it, you were kids, you celebrated special things.

[00:16:36] And so I think that plays a

[00:16:38] lot That you know, excitement about the cost of it would be the.

[00:16:42] Rachel: I love that you mentioned nothing tastes as great as nostalgia. Okay, one thing that everybody knew Casa Bonita for when it was shutting down, the food was shit. It

[00:16:51] Elizabeth: was going to ask, was the food actually good?

[00:16:54] Rachel: So bad. So, we were laughing because before it got shuttered and then sold off in bankruptcy and it was downhill.

[00:17:02] And I had gone there as a young, as a teenager, remembering when you would go and there would be a line, like you'd have to wait. Okay. We went for a friend of ours. This was years ago before we had children who was turning 20. And we were not 20, we were like 30 something, 31, whatever. And we went.

[00:17:18] And no line to speak of, walked right up, made our order.

[00:17:21] One thing, Yes, one thing that would happen when um, so you, you wind around, you come here, so then you come up to the food service area. There is no one at the food service area. The way that would happen is there is a it's almost like a little mini bowling alley, but it's like, okay, there's like a little kind of shoot.

[00:17:37] There is a cinder blocks cut out of the wall right there and you can see the kitchen. If you peek through there, your tray would be slid out. Towards you, no human interaction whatsoever. You just had your name and your ticket on there. So you're like, okay, I'm going to pick it up. And it's like being at school with lunch tray, but even less interaction with a human being, you don't get anyone with a hairnet nada.

[00:17:57] And

[00:17:57] Elizabeth: an old school auto map, but less cool than that.

[00:18:00] Rachel: yes. So I still remember going there. I'd ordered chicken fajitas and I think I almost peed myself laughing. Cause I was laughing sort of like, Oh my this is so low rent and so we all take our trays and you go to your seat and really the only thing that someone's going to wait, staff's going to come help you with is like, you need refills on drinks or you want to order alcohol or if you need like condiments or anything, they're not bringing your food, you just got it.

[00:18:24] So we got to our table and I realized that I'd ordered fajitas, but there were no tortillas. So I did. We raised a little flag person comes by and I'm like, hi, I'm so sorry, blah, blah, blah. So I go, we'll be right back. They were not right back. They came back about 15 minutes later. They brought to me the tortillas on a plate, ceramic plate.

[00:18:40] Tortillas were warmed up, still in the Ziploc bag.

[00:18:47] Anh: So you're saying no homemade tortillas.

[00:18:50] Rachel: Nay, I am saying, I'm confidently saying again, almost peed myself laughing because that's what we expected. It was very expected and I feel it's important to share this because again, going back to marketing mastermind and. If this was a mastermindful marketing exercise or not, because when cost money to had that limited lottery release opening that I was very fortunate to get to go to the first thing you do is eat the first thing you do when you get there, you do order your food.

[00:19:20] They have a pretty limited menu. I don't know if it expands at all when it, as it goes. But one thing I do know is we had eaten at the math, the head chefs, we'd eaten at one of her other restaurants, which if you ever go to Denver and you all come here, I'm taking you to work and class. It is one of our favorite restaurants.

[00:19:37] Oh my God, it's so great. But. That was the same head chef. And we're like this fucking food is going to be awesome. And so you go in, you order and they, you watch them prepare your food. You can see it being prepared and they assemble it for you. I think that was huge. Cause you did not see that back in the old days of Casa Bonita.

[00:19:54] Elizabeth: When you didn't want to watch the microwaves working,

[00:19:56] like, like how, wait, let me play it. Why'd you put the tortillas in the Ziploc and like,

[00:20:01] Anh: off that. Oh my God. It's so, so cringe now that I think about it. and you go and eat the food. That's the first experience you have, which I think was masterful on their part, because it's like, we know one of the biggest doubts you have, the concerns you have about when we were open is if this food is going to be anything good and all of us love the food.

[00:20:18] Rachel: It was great. So the documentary itself, I think was super interesting. I don't know that they had a plan the whole time, or if they planned it to say, we're rebuilding limited release opening. So only a few of you, a tiny percentage of the population out there is going to get us get to see and experience this place and talk about it.

[00:20:37] And then they released this documentary within the last month before they open it up to the world. And when I think they achieved with that, the documentary shows. All the work and more importantly, all the money they had originally estimated it would be a 6, 000, 000 dollar cost to bring the restaurant back to be able to serve as it did.

[00:21:01] I think it's 32, 000, 000 dollars later.

[00:21:05] Anh: my god. Are you? Oh

[00:21:08] Rachel: kid you not. They kept showing the tally. Basically, they got in there and what I think is so valuable from the aspect and y'all it's limited release. I'm assuming this will hit streaming at some point. they had to gut things down to the studs.

[00:21:23] They were bringing out ventilation you know, vents ducts, air ducts. As they're dragging them out of the building bucketfuls of dust are coming

[00:21:32] Elizabeth: can't imagine the asbestos in this place.

[00:21:35] You know, you can just picture it.

[00:21:37] Rachel: There was mold deep just and they had to replace flooring.

[00:21:41] Elizabeth: well, isn't there that whole, like, there's like a water feature and people dive and stuff like that. Like, yeah, I can't imagine. They probably weren't keeping that real clean.

[00:21:48] There's a lot of bacteria up in that

[00:21:50] Rachel: They had live wiring that was just in CBC piping under the water.

[00:21:57] not sealed. And then the swimmers would dive. There was a rock apparently jutting underneath the surface of the water that people can come very close to hitting. They would show you the path that the divers would have to take.

[00:22:10] And they're basically dodging wiring, conduit, all this stuff, try not to snag on it. They come up through this very narrow thing and like their shower, they got to shower and had mold in it. It was nasty. there was a Falcon apparently or an Eagle that was up on top of the roof on the statue and he would kill pigeons and drop their corpses on the roof and they would rot and that would seep down through the, I kid you not, but here's why I'm sharing all this is.

[00:22:38] They are showing everyone who's had eyeballs on this and particularly local people. But anyone who's now like, okay, now I'm, I'm, I'm in what's going on. They're showing you the, like, look if you've wonder why it took us this long, here's why, if you're wondering why we cared so much about it, here's why all the reasons and the ways that they're like, we could leave this behind and turn away.

[00:22:58] And they didn't cause they, they really cared about it. They are going to be in the hole for this restaurant. For years,

[00:23:04] Anh: was going to say for a very long time,

[00:23:05] Rachel: but then at 40, 000 people in queue so, just in anyway, we'll have the show links in there. I've got, you know, for the link NPR did a story about it's called Casa Bonita, Mi Amor.

[00:23:16] So you can go find out, I'm sure, like I said, it's probably it's limited release at local theaters, but you can also see when it's going to start streaming. So. You can see how many people, you know, and you can't go make reservations. Good luck. Even as a founder a proud bearing,

[00:23:30] Anh: hard querying founder.

[00:23:31] Rachel: founder.

[00:23:32] I am going to have a trouble, have trouble getting in there.

[00:23:35] Elizabeth: I need to know is the card pink? It

[00:23:36] should be.

[00:23:37] Rachel: it's blah.

[00:23:38] Elizabeth: Oh, I mean, that's kind of cool because it's like a black card. I get it. But

[00:23:41] Anh: but it should be paying.

[00:23:42] Rachel: it's,

[00:23:43] Anh: very

[00:23:43] Rachel: It looks very glam. I think they wanted to be like, you know, it's

[00:23:46] Elizabeth: It's like one of those hefty ones that you hold and you're like, yeah, baby.

[00:23:50] Rachel: love it. I'm definitely gonna, I will share with y'all when it is. And I'm excited about getting it.

[00:23:54] Elizabeth: It was like, I accidentally once, this is a weird, like, I don't even know how it happened. I accidentally signed up for an Apple card.

[00:24:00] Um, I don't know why, I don't know how or why

[00:24:06] was like,

[00:24:06] was I drunk? I don't know what happened. And then I received it and I was like, I'm never going to use this because like, we have our credit card that we use and we mostly, you know, we love her like word debit card but like, it was so nice, like the heft when you held it.

[00:24:20] And I was

[00:24:20] like, You know what? I wish all credit cards were like this but also I'm not going to use this and also how the fuck did I apply for a credit card that I do not remember applying for? I was like, did somebody do it on you know, for me? But I'm like, but it was all, it came to my house.

[00:24:36] Like, I was like, I don't understand the

[00:24:37] scam here.

[00:24:38] If there's

[00:24:39] Anh: How, they didn't quite get that part of the scam down, right?

[00:24:43] Elizabeth: They're not very good scammers, but they tried. They're new at it.

[00:24:47] They just sent the card directly to my house.

[00:24:50] Anh: Knock, knock, knock. Excuse me, Elizabeth. Did you happen to get a card?

[00:24:55] Elizabeth: Can you just forward that along? Thanks.

[00:24:57] Rachel: Thanks a lot. Yeah, I, it'll be interesting when, when I get, and you know, when I go next time, whenever I can get in there again, I'm going to be plunking that thing. But like, hello. Yes I'm

[00:25:07] Rachel. You've been

[00:25:08] Elizabeth: a founding member.

[00:25:09] Rachel: Thank you.

[00:25:10] Elizabeth: I have a question. How much is each meal, like, on average?

[00:25:13] Rachel: I know 29. 99, you prepay, and that includes your, your main course, dessert and a soda or water beverage

[00:25:21] Anh: Oh, that's not bad at

[00:25:23] Rachel: Not at all. If you purchase alcohol or anything additional Yeah, you buy more, they have extra appetizers, things you can get, or desserts.

[00:25:31] but then you just do it, you're in an amusement park. You walk throughout, there's all kinds of things you can buy. They've got an art video arcade, gaming arcade rather. They've got a a merch store. They've got balloon animals. They've got

[00:25:42] Anh: it's a

[00:25:43] whole brand experience, not just a restaurant

[00:25:46] and it's it's an experience. And I think that's the way many of these restaurants brands similar to them are going. It's like, it's a Experience. It's not just going for the food or because it's, you know, the ambiance or whatever, because there's a few restaurants recently that I've, I've gone to where it is.

[00:26:03] It's a whole experience.

[00:26:04] Rachel: Yeah. Oh and just FYI, if you do go, if any of you listening, do you get to go knock on every sign, every door? Just if you see, there's like a little breadcrumb trail to follow and you're like, I wonder what that does interact with it. they were so thoughtful about really making it.

[00:26:20] And what they wanted is they like, they wanted kids to have the magic again. And as, as an adult, if you're like having an inner child, yes, you

[00:26:28] Elizabeth: Oh, yeah. I wonder if they hired, like, Imagineers to help,

[00:26:31] like, design

[00:26:32] Rachel: You'll. I don't know if they had cons, but I did watch it. It was pretty funny. We were watching, like, we weren't watching the documentary. We were watching something else on YouTube recently about how they would change out the actors there that go through and they're just playing their roles and they made them pivot several times and it got really frustrating, but it's because they were like, Oh, They did test audiences and they were like, Nope, it's not hitting the right way.

[00:26:57] It's not, we're not getting the right vibe. Let's change it. And really just wanted to make it. Where kids are just like, you know, magic, just magical. And but it's a great, it's a great documentary to watch, but also I just think, and we're about to go into the segment the value of keeping things behind the curtain, but letting people just kind of pace that out and just like, let me tease you out.

[00:27:19] Let me give you a little more, let me give you a little more and see if we can bring you along for this ride. So with that, let us take a quick break and we'll come back in a moment to talk about, How FOMO can play into your marketing strategy.

[00:27:33] Ad Break

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[00:28:00] notes.

[00:28:02] How to Use FOMO in Marketing

[00:28:02] Rachel: We're back. And we just talked about Casa Bonita and the documentary Casa Bonita, Mi Amor which all again plays on FOMO. So I want to ask you both marketers extraordinaire Obviously we were talking about, and I don't know if I want to lead off of this. We're talking about like, if this was Ryan Reynolds, or if this is Trey Parker and Matt Stone, creators of South Park, you know, these are globally recognized people or names or entertainers to have all that stuff.

[00:28:28] But what do you think? I mean, I'd love to learn from either of you. Have you seen that work where the behind the scenes fear of missing out exclusivity kind of thing really helps benefit, like maybe gives a little more amplitude to a marketing effort than it would have otherwise. We'd love to hear

[00:28:44] Anh: Oh yes. I have a really great example and it's it could almost be my, I got got too.

[00:28:51] So there's a brand of cookware called Le Creuset, Dutch ovens, those, you know, higher end and I love them. I'm a little bit obsessed with it. And it could become an addiction and the people who purchase are like, when you say rabid fans, rabid brand ambassadors, these people are built in rabid brand ambassadors, right?

[00:29:11] So they host I think four times a year, an event called factory to table. And it moves from city to city and they don't announce it till about six weeks out. And so everybody is waiting. They are waiting with bated breath to get that email that says it's coming to this town. And then it'll be still another two weeks before they release the tickets.

[00:29:37] So again, like literally people are waiting. I received that text notification for San Antonio at 8 a. m. By 8. 01, I had two tickets purchased. By 10 a. m., all the tickets for the first day had been sold out.

[00:29:53] Rachel: Whoa.

[00:29:54] Anh: And the specialty of why it's so special to go the first day is because it's the only day they have mystery boxes.

[00:30:02] Yet another thing for FOMO, right? Like, oh my god, I gotta get these

[00:30:06] mystery boxes. They still have tickets for the rest of the weekend, but everybody wanted to come in on the first day to get these mystery boxes. And you pay a certain amount at the time it was like 50 bucks to get the mystery box.

[00:30:18] And you don't know what's in these mystery boxes, but you are assured to have really good cookware in there because it's all the crusay stuff. So my sister and I went to the one in San Antonio earlier this year in March. Everybody thought we were crazy. We told them this story. And then they recently had one in Miami and I'm telling you when you, and the other piece of it, they do really well.

[00:30:41] And it's not even store sponsored or brand sponsored. It's just a group of people who love the brand so much that they've created this Facebook group and the, brand itself will comment periodically, but they don't even have to do anything. The marketing department does not even have to oversee this group.

[00:30:57] This is how, how crazy people are about this brand. And people are like, Oh my God, I didn't get any tickets. For the first day! I mean, they are literally crying. You can hear them crying through Facebook posts about not getting a ticket for these mystery boxes. And then, when people get their mystery boxes, because we're such shits, we're posting in the group, like, photos, right?

[00:31:19] Because there's a camp that wants to see what everybody got. And then there's a camp that's like, Damn them. They got the mystery boxes. And it just continues that FOMO. I'm like, this is it. This is the best campaign you could think of. And I don't think that they intended it to be that way, but because human nature, because we are so like, oh my God, we can't miss out on good things.

[00:31:43] It became this really big thing. Big thing. And now they actually have a minimum purchase required for the mystery boxes when it was not that way before, but also another example, we can't have nice things because people are shits and they ruin it for people too. But that's my example for FOMO,

[00:32:01] Elizabeth: well, and your point about the, I don't know if they intended it to be that way. I think that's what happened with FOMO and marketing. Across the board. Right? So I remember the, when that term started coming out, I think most marketers were like, that's what it is. That's what we're all looking for.

[00:32:17] Like, that's what drives almost all marketing is FOMO. Right. But I think for the longest time, like, people weren't intending that, like, of course they want, you know, they want to build brand awareness and they want to, you know, send traffic to the website and purchases and blah, blah, blah, blah, blah.

[00:32:32] Yeah. Now that we have a word for it, I feel like companies try harder and harder to make

[00:32:39] The magic happen. And I really do believe that once you try to make it happen it's not

[00:32:44] Anh: not there, it's,

[00:32:45] Elizabeth: gonna happen. you know, because it's so, I know I've used this term on this podcast before, try hard, like, and people smell it.

[00:32:52] They're like, I know what you're

[00:32:53] Anh: not genuine, right?

[00:32:55] Elizabeth: Yeah,

[00:32:55] Anh: trying hard, it's, it's when, like, somebody comes to you and says, hey, we want to make this go viral. Well, that's not quite how things happen. When things go viral, it's kind of just by

[00:33:04] Elizabeth: it's organic. Yeah. It just kind of naturally

[00:33:07] happened. It's like you go on TikTok any day of the week and people are like, I didn't expect that video to go viral and I know that's like a joke that people are like, yeah, of course you didn't expect it, but usually it's like you'll look at the videos that go viral and it's like the dumbest shit that

[00:33:20] people, it was like Off the cuff. They weren't thinking about it. They just kind of threw it out there. they had a thought in their head. They pushed record and all of a sudden they have, you know, 2 million views or whatever. Like, so yeah, it's the exact same thing. FOMO going viral. Like, it's magic that now we have these companies.

[00:33:37] Requesting that we recreate that. I don't think happens. It happens naturally. It happens organically. And really, it's just the luck of the draw. But now I feel because we have a term for it. It's become even something companies and brands try to get to. More and more. And so, I mean, and I don't know if Trey Parker, Matt Stone, if they intended that they may have just been like, fuck, we are, you know, 32 million in the hole. We might as well also make a documentary about it.

[00:34:09] Anh: And we need to do something to drive that FOMO

[00:34:11] or whatnot there. But to your point about Elizabeth, that saying that we have a term now, think about and I may be showing my age here when I was a kid, cabbage patch dolls, oh my

[00:34:21] Elizabeth: Oh yeah. where every kid had to have a cabbage patch doll. Right. And the parents were fighting with each other at the same time.

[00:34:28] Anh: Store to get the cabbage patch

[00:34:31] dolls. Or the Tickle me

[00:34:33] Elmo. So that was all FOMO but driven. It targeted the kids. Cause it gives like, I get missed out and you know what parent would not want to give their child that for Christmas.

[00:34:44] Elizabeth: Yep. That's exactly it.

[00:34:45] Rachel: I think the key, Elizabeth, you said it a few times, the word is try, and this is where I think, you know, we talk about great. It must be great for Trey Parker and Matt Stone to be able to, they knew they had something where everybody wanted to be the first or be able to go and say, I've got to go back to Casa Bonita, even if they had no intention of sharing it out publicly, they just wanted to go because they had a personal investment with it because of the community.

[00:35:10] Or you know, Ryan Reynolds, he can pretty much put his name on anything. And it's like, Oh, I need to go do that. And whatever, cause he's Ryan and awesome. All, most of us are not those people. Most of us work for brands. We do not have either the budget or the notoriety or any other third thing that You know, is going to help that be as successful as what the cost of an EDA example is again, focusing on the word.

[00:35:32] This is why it's so important for marketing teams and the people around them, the other teams that work with them to empower trying because you can, your audience is going to tell you if it worked. you can use all your data and you should, you can use your gut instincts. You can do focus panels.

[00:35:51] You can be asking people in your target audience, like what is the thing that if we did this thing or gave you this thing or offered this thing that would make this a can't miss opportunity, you cannot turn away. You can do all that. Sometimes you're not going to know until you've tried it and said, I have a good example too.

[00:36:09] when I worked at Hubelow, we had a booth and one, just one of the activations in our booth was a champagne vending machine.

[00:36:18] Elizabeth: Cool.

[00:36:19] Rachel: it was a very, it was branded. It was very pretty. but like any garden variety vending machine, but it had little mini champagne bottles in there. Now we had a limited supply of those.

[00:36:29] That thing created a line that went out of our booth for the first day. And then really quickly the next morning. Who knew that was going to be the thing none of us knew it was a total, like our event director was like, I heard about this or I saw this somewhere, or even like the a company, the vendor said, Hey, why don't you try this?

[00:36:50] And it just happened to really, everybody turned it into Instagram moment. And they're like, Ooh, I've got to go get it. Some of these people did not even drink that champagne bottle. They just wanted the

[00:36:59] Elizabeth: Wanted to have it and to be able to say they got, they were one of the few that got one.

[00:37:04] Rachel: So I think that we're saying this is very largely dependent on your audience

[00:37:09] on how are they going to react and gauging appropriately afterward? How do you keep capitalizing on that?

[00:37:15] Anh: that people creating that experience where people were saying, Oh, I would be okay with waiting in line just to get this experience or take this picture because there's still an off chance you don't get the champagne by the time that you get to the end of the line, because they could be out. And so that it still goes back to the very basic marketing You know, tenant and, and rule that we know your audience.

[00:37:42] Rachel: Yeah. I will say too I appreciate Taylor Swift. I don't listen to her music. Even part of me, a little part of me wanted to go try to get tickets because

[00:37:51] Elizabeth: I

[00:37:51] totally get that. And

[00:37:53] Rachel: was like,

[00:37:54] Elizabeth: Taylor Swift fan either.

[00:37:55] Rachel: know. I'm like, I probably, I bet it'd be a great show, and I think the thing that kept me back was a, maybe cost probably but, B it was, but I think of that too.

[00:38:05] can people be afforded, sometimes these are very expensive tickets and it's not just a concert, but sometimes these are expensive things. I think of people who did were like, cost does not matter. They had either they, or their kid or their friend group, or we're like, we've got to be there.

[00:38:19] We've got to make sure we're there. This is an experience we want to have and be able to tell and do the thing where you're like, I'm not going to Facebook group later and show everybody all my pictures of how I got to be there. You weren't there. I was there. Nanny, nanny boo.

[00:38:33] Anh: my God. I was there.

[00:38:37] Rachel: it gets back to our very fundamental childlike qualities of yes, I got what you didn't get and ha, but yeah, back to Casa Minia too, where it's just like, it's, there's just that aspect of saying I think that just gets back to the inherent human nature of everybody.

[00:38:54] I trust, see how I brought that back. I trust that I'm going to have a shareable experience, even if it should go sideways or not, but I, it's something that not everybody's going to be able to get.

[00:39:06] Elizabeth: Because yeah, even if that food had been garbage,

[00:39:09] you still would have, you would have been, you would have been sharing that all over the place. And honestly, I think because you felt special and you were one of the few that got to experience that, I feel like you would have been less critical of the food, even if it was total garbage.

[00:39:23] Like that helps too. Like People like rewrite history in their head when they get to be one of the people that gets to experience something that everybody else does. Because like, I'd rather be able to brag about me getting to do it and you didn't instead of telling you like, yeah, but like, I got, you know, tortillas in a Ziploc bag and, I never saw a fucking waiter, you know, I think that helps too.

[00:39:45] And honestly, that's genius. Like, I don't know if that's intentional, but it's an extra level of genius when it comes to it, because it kind of does get to cushion the blow in some of these situations, because you've made it so that nobody's really going to be able to criticize the experience because they're like, I want to make sure you knew

[00:40:05] Anh: and I agree with you on the, the trust and bringing it back to the example that I I shared with you guys. this company is, almost 100 years old. They're out of France. They were founded in 1925, but people trust the quality of this cookware and that's why they are such rabid fans of it. I mean, it's stuff that you can hand down to generations.

[00:40:22] If you take care of it, that's how long it lasts. But the fact that these. Unintentional, I guess, groups and, and FOMO causing groups and actions became a thing for their factory to table events. I don't, again, it's something you couldn't even as a marker. I was like, man, they're either really geniuses and kind of planted people, or this just happened organically because of the steps that they've already taken to get

[00:40:50] there.

[00:40:51] Rachel: It'd be curious. I'm sure there's a wash of both, right? Sometimes it's super intentional, but I, especially if you're talking to lean marketing team and by lean, I mean you are one person marketer. Sometimes you're just accidentally. You're tapped a vein and you're like Oh my God, mother load over here.

[00:41:08] And we happened upon this, let's keep doing what's working. But it's super interesting. All right, we are wrapping on that segment, but if you have a good example where FOMO marketing worked, or maybe didn't work make sure you email the show. We'd love to hear about it.

[00:41:20] Share it on social. That'd be great. We'll be right back with the next segment.

[00:41:23] ​

[00:41:57] We Got Got

[00:41:57] Rachel: All right. Well, we're back with, we got to talk about all the ways that we, this group of savvy marketers and people who know advertising and marketing all the wiles that they try we fall for it sometimes in good and bad ways.

[00:42:09] So, I'll turn it over to either of you. Did one of you get got in the last week?

[00:42:15] Anh: Yeah, recently, and you know, I'm a sucker for the social ads. I will be the first one to tell people that. I'm like, they work, right? So if anybody says social ads don't work, they work. At least on me, they do. So I've purchased a few things through it, but the, the most recent one and it was an experience, and I think that was part of it that played into it for me too, is this, it's an experience and not so much like I wanted to go sit in a bunch of hot tubs.

[00:42:37] It's a place called World Springs they just opened here in the area I think out in Plano a couple of months ago, and it kind of just all tied in with the weekend when my girlfriend was going to be here for work. So, we're like, well, let's go do something and she loves hot tub. So I was like, okay, this is right up your alley.

[00:42:53] Right? But the whole thing was that it's 10 acres, half of it is adult only, and they have like tubs. They'll tell you, give you a sign, like from. Around the world, like these different minerals are in it and stuff like that. And they had one that was supposed to be emulating the dead sea, which was very disappointing by the way.

[00:43:10] Elizabeth: I was going to say, that would be so cool.

[00:43:12] Anh: we were looking forward to, we thought that's going to be so cool. We're going to get to flip like we're in the freaking dead sea, right? No, that was fucking disappointing. and we were not alone in that sentiment. But there were some really great. Like little spas, I called it, right?

[00:43:25] That have, and you can feel the minerals working on your skin. And so I kind of got that, like, it was a good experience, but there were some pieces of that were like, meh. And then we left just in time because it started becoming. The vibe, the club vibe, baby. So I was like, I am too old for this club vibe. A bunch of hot tubs, right? So that's how I got caught.

[00:43:53] Rachel: I love it. That's great. Yeah I'm not a hot tub fan either. Like even when people are like, come over and be in the hot tub. I'm just

[00:43:58] Anh: I will say we did look for the ones that didn't have people in it. Granted, obviously people had just been in, vacated, but we're like, we're being antisocial today and just want to talk to each other.

[00:44:08] Rachel: That's right.

[00:44:08] Elizabeth: my husband and I love cruises and like you're on a cruise ship and there's like three people in the hot tub. You're like, I really want to go in there, but there's no, I can't bring myself to do it. Like random strangers. And I'm like, Hey, let's make soup together.

[00:44:19] You

[00:44:19] Anh: just can't people. I know, and especially after like COVID and all the things you think, oh.

[00:44:26] Rachel: Elizabeth, did you get caught

[00:44:29] Elizabeth: haven't really gotten got, I'm trying to be like more conscious about just like spending any money, especially like stupid shit, like going on Amazon and making that one click purchase, like just trying to be better about that. But the thing that's been in my TikTok shop ads recently because of the time of year is all of these great Halloween sweaters.

[00:44:51] That these companies are selling, they have like little ghosties on them and little pumpkins. So there'll be all these like really great, like fair isle sweaters that have like pumpkins and ghosts on it and it's adorable. Or there'll be like a pumpkin on a, like a sweatshirt. Who's like drinking a pumpkin spice latte and like reading a book or something.

[00:45:07] And I am a whore for Halloween. Like I am instantly in Anything like that. I have. I will fully admit it is a tramp stamp. It is a pumpkin patch because where else were you going to put a fucking pumpkin patch? Right? Like that's where it had to go. And back in the day, we weren't calling it a tramp stamp.

[00:45:24] So I didn't know. And now this is the issue with, Being a 90s kid and early 2000s kid. But anyway, I stand by it. I love my little pumpkin patch tattoo. So yeah, so I got engaged on Halloween. We were in costume. Like I love Halloween. So I have not purchased one. Yeah, I will say that, but there's so many cute ones that actually I could see it like getting out of control because it's like, of course, it's tick tock shop.

[00:45:50] So they're all like, I don't know, 18 bucks or whatever. They're always super friggin cheap. And everybody looks adorable in them, of course. And they're sitting there with their pumpkin spice latte while they're wearing their sweater. And I'm totally sold. I know they're making money off of it because, you know, First of all, I'm not dumb, but also I'm in marketing, so I fully know what's going on here but I want them so badly, so I'm trying to be a good girl, but I will probably purchase one, and I'm going to have to be very distinct and very selective about which one I purchase, because there are so many, and they are all so

[00:46:22] Rachel: Oh,

[00:46:23] if we all just had all the money,

[00:46:25] Elizabeth: Oh, my God, right? Yeah. Okay.

[00:46:27] Anh: Meanwhile, in Texas, it's still 90 degrees and I can't wear a sweater yet.

[00:46:32] Elizabeth: got, you know what? We've had fake fall twice so far this year, which always fakes us out here in new England. But I think we're about to finally get into it and the leaves are starting to change and everything. So I think we're on our way now, as you can see, I'm wearing a plaid flannel, so, you know, I'm ready for it.

[00:46:48] I'm always the minute it gets cold. I'm like booties, sweater, flannel. That's how I prefer to live. So I'm ready. Try to get into it as soon as it gets even a little cold. And then you have to begrudgingly break out a t shirt when it starts to get back up in the 80s again

[00:47:02] Rachel: Yep. Anne can't relate to any of this. She's like, well, that's nice.

[00:47:07] Anh: I,

[00:47:08] Rachel: That's

[00:47:08] Anh: last year I was in Denver during Thanksgiving and it was kind of snowing. And the snow, snow stuck and stayed on the ground. I was like, Oh, this is what happens

[00:47:17] when, I actually sticks on the ground and I was, I refused to get in the car to go places. My boyfriend was like, I know how to drive in this stuff.

[00:47:27] I said, I don't care because he's from Illinois. He's from Southern Illinois. So he grew up with all that stuff. So he's like, I know how to drive this. I'm like, I don't care. I'm going to stay in the comfort of my hotel.

[00:47:38] Rachel: Thank you. You go drive in it then. Go do that. That'd be great. All right. I almost shouldn't share this, but I'm going to I got by political texts. So, I just want to thank Tim, I want to thank you. I want to thank I want to thank Gwen. I want to thank Doug,

[00:47:56] Elizabeth: Doug. I was going to say, I get emails from Doug.

[00:47:58] Rachel: man, I have such a great relationship with these people. And I hope nobody's jealous. I actually have a little thread going with a couple friends. I'm like, they're like, Oh, I got texted by Doug. I'm like, wait, did he text you first? Like he's texting me too. What did he say to you?

[00:48:12] Elizabeth: Doug, you dirty

[00:48:14] Rachel: we're having fun with that a little bit.

[00:48:15] But I'm just going to say that after the presidential debate between Donald Trump and Kamala Harris, I felt like I needed to leave a tip on that side table. And I went ahead and donated some money from my Venmo. When I got that text, I'm like, fuck. Yeah. Thank you for that experience. I

[00:48:33] will take more of that, please. Yes. Doug.

[00:48:36] Elizabeth: serotonin that was produced that night.

[00:48:39] Rachel: Text me anytime you want my guy. I won't even ask you to step outside of your marriage, of your fidelity. I just want to make sure you've know that I monetarily appreciate the experience that was. That was better than a cigarette. I'm just saying, even though I sound like I smoke, I don't.

[00:48:57] But yeah, that was great. So that is, I, and I say that too. I don't unsubscribe. I actually get texts from both camps. Cause I just want to know what the fuck people are saying. Well, yeah, it's not like I want to know, but I feel like I'm trying to be an informed person, but yeah, I'm just saying that text and I still get texts and I probably, I've given some money.

[00:49:15] I'm like, ah, I don't know if I'll give any more, but that one got me, so I got that and I don't feel

[00:49:19] Elizabeth: get that.

[00:49:20] I will say I'm going to do my due diligence here. Anybody who's listening to this podcast, who's also like, you know what, this is going to like, prompt me to give some money to the Harris walls campaign. I will encourage people to actually give down ballot because the Harris Walz campaign has gotten a lot of money and the down ballot candidates are really where that money needs to go.

[00:49:41] And so if you have the extra funds and you want to put it toward blue team blue maybe consider going down ballot, local elections, whatever, because a lot of those people are struggling financially right now, so

[00:49:54] Rachel: I love that. You brought that up to I was actually watching. I know. I might share with both of you offline. I've been rewatching the West wing, which is also a trending on threads right now. The rest of the West wing rewatch, but there was an episode where Jed Bartlett, the president is talking about he's getting all bent out of shape because someone he does not like and doesn't appreciate has very politics is winning a school board election in his locale.

[00:50:17] And I was like, man, that is for real. And that's, that is, I completely a hundred percent agree. And again, I think all three of us are pretty tight in like, we know politically what's going on and where we are, we stand and things like that. But knowing it's so important, it's not just about the national campaigns.

[00:50:32] It is about those local elections that have real impact on the people in that community. And you're right. It's really important to stay touched in on those as well. And if you want to give to those, make sure you're supporting those candidates, cause that's going to matter to your immediate life immediately.

[00:50:47] Elizabeth: Agreed. And I will say, I think I got by you because you mentioned the West wing to me earlier today, and I know you posted about it on LinkedIn. And now it's like in my head that I have to do a rewatch. So I think I

[00:50:57] Rachel: good.

[00:50:57] Elizabeth: got by you.

[00:50:59] Rachel: I almost got my son may have gotten got by me because he was, he keeps walking through the room. He's like, this seems like a good show. I'm like top 20. My guy,

[00:51:05] Elizabeth: Such a good show.

[00:51:06] Anh: Very good stuff. See, we're all influencers in some way.

[00:51:10] Rachel: That's right. We're all famous to a few people. We are hats off to you, Joe Wilson. All right. That is all the time we have for today, but on our way out Elizabeth, where can people find and follow you?

[00:51:20] Elizabeth: You can find me at elizabeth. allen1001 on LinkedIn.

[00:51:24] Rachel: Excellent. And you should go find her. Where's your website, by the way?

[00:51:28] Elizabeth: Oh, I'm sorry. Thank you for the prompt. And my website is italicsllc. com. If you need some freelance content marketing or copywriting work, thank you very much.

[00:51:38] Rachel: Excellent. Excellent. Anne, where can we find and follow you?

[00:51:41] Anh: Oh, goodness. Well, I would love for you guys to go support my newly minted Instagram profile for my business, Amplified MKTG TX, so it should be Amplified Marketing TX, right? I decided to create an Instagram because of a recent social media breakfast episode,

[00:52:02] uh, that happened last week, and the guest on it was.

[00:52:04] Is all about vertical video and reels and stories, and I already follow her and I think she's wonderful. And so I was like, all right, I'll bite the bullet and do it. So same handle on LinkedIn for amplified marketing as well. And then my personal LinkedIn is an A N H. T win N G U Y E N, not W I N 1 7 0 on LinkedIn personally.

[00:52:27] And that's where I'm most active these days because sadly no longer active on Twitter.

[00:52:34] Elizabeth: Nope, me neither.

[00:52:38] Anh: Yeah.

[00:52:38] Rachel: it's true. I know. That's That's why I brought threads up ad nauseum on the show because that's where I kind of hang instead of thread, instead

[00:52:44] Anh: I'm still like, sometimes I'll check out the threads and then I'll go spurts where I forget all about it and then I'll go back and check it out. So it's not become an extension of my brand yet or a part of me yet.

[00:52:56] Elizabeth: Well, and Twitter, too. I remember how hard I like the tough time I had getting used to Twitter, which sounds sad, but it took me like, I remember going on it and being like, I don't understand this, leaving it alone for a couple of years and then coming back to it and threads. I'm kind of there with threads right now where I'm It's not very intuitive to me yet.

[00:53:16] I know if I just spend the time doing it, like, like just on it, it'll, you know, click, but we're at that point where I'm like, do I really need another app to have to learn another app in my old ass age? So I have not done it yet, but I know I should

[00:53:29] Anh: Well, and that was the reason why I was like, I held off doing both a LinkedIn page for my business and an Instagram for so long. Cause I was like, I don't really need another thing. I have to worry about since I'm taking care of my client stuff. But there's, you know, definitely good reasons for it. And, and all right, I guess a vertical video, it will be.

[00:53:47] Rachel: It will indeed. It will be everywhere and always and forever. Yeah. Real I've been a slow adopter of reels as well, but YouTube shorts have been doing more and I gotta say it's for real.

[00:53:57] Anh: Yeah, eventually I will, you know, get there to YouTube shorts too. So,

[00:54:02] Rachel: I'll take, you know, one, one thing at a, one

[00:54:04] Anh: exactly as I tell my clients and advise people, just one thing, whatever you can handle at a time and then get there.

[00:54:10] Rachel: That's right. That's right. Well, uh, I, you can follow me. Rachel has the mic anywhere and everywhere. Rachel has the mic. M I C also follow this podcast. Follow us on Instagram, Tik TOK and threads at just trust me podcast and anywhere you listen to your favorite podcasts. Uh, If you liked this podcast, please subscribe.

[00:54:28] So you don't miss an episode. If you really liked it, leave us a review. Bye. Because we want to know, you know, we want to know, and, you know, make more content and give you FOMO. And that's what we want to do. And we'll all catch you on the next episode of Just Trust Me. Bye

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