In this episode, viewers are introduced to a live stream of 'Marketing Therapy,' featuring discussions on marketing complexities for a private sex therapy practice. Chelsea Newton, a Colorado-based sex therapist, joins hosts Rachel Moore and Elizabeth Allen to discuss the challenges of reaching her ideal clients through marketing efforts while navigating HIPAA restrictions. The hosts provide actionable strategies related to social media use, video content, and targeted outreach to LGBTQIA+ communities. Key themes include SEO utilization, maintaining client privacy, and the importance of word-of-mouth referrals.

JTM S3 E2

Introduction and Welcome

[00:00:00] Chelsea Newton (she/her): What I want is so simple. And this is what gets me on marketing. I'm like, marketing is so complicated to me, but what I want is so simple and straightforward.

[00:00:08] ​

[00:00:19] quick note for our listeners. You're about to listen to the recording of a live stream, video broadcast. But if you want to watch the video. Head over to our YouTube channel, but wait, there's more. On with the show.

[00:00:32] Rachel Moore (she/her): Welcome everyone to Marketing Therapy, a livestream episode of the Just Trust Me Marketing podcast. This is the first occasion of this. This is the first livestream show we're doing, uh, of this particular episode. So, or this type of episode. So we're glad to have you all here. Whether you're watching this in our live Riverside Virtual studio, the link is in the LinkedIn event or on LinkedIn or YouTube.

[00:00:57] Uh, we're glad you're choosing to spend your time with us. Today. And we hope you're in a comfy chair. That's very important. You know, anytime you're in therapy, you want to be sitting comfortably as we tackle uncomfortable things sometimes.

Meet the Hosts: Elizabeth and Rachel

[00:01:09] Rachel Moore (she/her): Um, some quick intros first for your hosts. Um, I'm going to start with a person across microphones from me, a career content marketer, owner of Italics LLC, and my cohost, Elizabeth Allen.

[00:01:21] Elizabeth, uh, tell us a little bit about yourself briefly. I just gave the super high

[00:01:24] Elizabeth Allen (she/her): Yeah, so again, uh, love all things content, love all things words that that is where I live and die. Um, I have an 11 year old daughter, a husband, 2 cats and 2 frogs who are right behind me here.

[00:01:40] Rachel Moore (she/her): Oh, and are they going to appear? Are we, we're going to like not see them into the

[00:01:44] Elizabeth Allen (she/her): Unfortunately, they are nocturnal, so they are sleeping hardcore right now. And I think that's what my cats are doing as well downstairs. So I think everybody else is doing is being useless and not contributing to the household today. So.

[00:01:56] Rachel Moore (she/her): Well, wouldn't we all want to do that? I mean, I think that's how we all want to spend our time. So I, I admire their, their pluck as keeping with that. Uh, and then of course I'll introduce myself. Uh, I'm also a career marketer owner of, but wait, there's more, uh, and the podcast network of the same name, uh, creator of the just trust me marketing podcast and your host, Rachel Moore. Uh, so hello. We're both glad to be with you. Um, I'm. In a moment. We're going to bring on today's guest.

Housekeeping and Safe Space Guidelines

[00:02:23] Rachel Moore (she/her): Uh, but first we wanted to, uh, go over some housekeeping items. Today's live stream show, just like any good therapy session, uh, is a safe space to ask questions and feel supported and not feel dumb. Uh, we we're here to help anyone not feel dumb.

[00:02:40] Marketing can be super complex changes every two nanoseconds, and it's, it's very. Difficult to navigate for anyone. Uh, particularly if you're even just, uh, you know, uh, a normal Joe, who's out there saying, Hey, I want people to go follow me on threads or Tik TOK or Instagram, it's, it's difficult. We'll be digging into our guests, marketing challenges for her business, but, uh, you might have your own ideas for solving their marketing too.

[00:03:05] So, uh, Uh, whether you're joining us, as I said in our live Riverside studio or on LinkedIn or YouTube, if you have advice and you're like, Hey, you're talking about this and I have an idea for you. Go ahead and put it in the chat or the comments. And we will incorporate that as, as we see fit. Um, we, uh, I think. Also, I want to ask you all for you, those of you who are watching and want to partake, do us a solid, contribute to the conversation, but also help us ensure that any trolls or spam get reported. Um, we'll do our best to moderate those as well. We're here to help. And, and, uh, as we talked about offline before we started this live stream, there are other places to do that.

[00:03:43] Not this place. Okay, this is. Marketing therapy. It's supposed to be doing good. Um, lastly, please make sure you subscribe to the just trust me marketing podcast, wherever you listen to your favorite podcasts. Uh, while we're doing this as a live stream, we will be uploading this as an episode to the show. And we have a lot of things we talk about on that podcast, uh, along with our other cohost, uh, Tanya Ballard Brown, but let's get into this show.

Introducing Chelsea Newton

[00:04:08] Rachel Moore (she/her): Let us meet today's marketing therapy guest. Uh, really pleased to welcome onto the screen. Chelsea Newton of phases of the mind therapy from Colorado, Chelsea.

[00:04:19] Welcome to

[00:04:20] Elizabeth Allen (she/her): I'm

[00:04:20] Chelsea Newton (she/her): so much. Thank you, Rachel. Thank you, Elizabeth. It's good to be here.

[00:04:25] Rachel Moore (she/her): We're very excited to have you here. Um, and, and again, thank you for taking the time out of your day. Uh, we were just talking, we're not frogs. We're not cats. We don't all get to sleep, sleep and nap all day, um, and be pampered by, by the people around us. But, uh, but you pamper people and we want to hear more about that.

[00:04:41] Uh, can you, can you do a bit more? I just basically gave people your name and your title and your, uh, actually I didn't even give them your title. Let me toss it over to you before I keep talking, uh, introduce us to yourself. Please.

Chelsea's Background and Expertise

[00:04:53] Chelsea Newton (she/her): Yes, so I am Chelsea Newton. That is, that is my name. Um, I am a sex therapist, which is the coolest job on earth. Um, and I think is really confusing to folks like, what does that even mean? So, um, I'm a licensed clinical social worker in the state of Colorado. Um, and that means that I'm licensed and trained to do a lot of things, but I also have a master's of education in human sexuality.

[00:05:15] And so my training was in clinical sexology. So I'm trained as a sex therapist, but for the past decade have worked really. Very broadly in public service with children and families doing like anything and everything you can imagine related to therapy, um, or anything that could come up in therapy. And so, in some ways, I sort of like social workers are like a jack of all trades, um, like in, in terms of the mental health world, but my.

[00:05:45] Private practice phases of the mind therapy is a sex therapy practice. And I, that's really what I focus on.

[00:05:53] Rachel Moore (she/her): Excellent. Thank you for giving us that information too. And I, I just think it's important for everyone to remember as well. Um, if you're not getting the message from the fact that we are talking to a therapist, uh, we all here support therapy. Um, it's, it's great. There's just having you by virtue of having you here on the show, I think is green light.

[00:06:13] Everybody therapy is great for whatever you need it for, including sex. And

[00:06:17] so I'm really happy that we're, we're welcoming you on. Um, do you ever, I just

[00:06:21] want to ask a good question. Like when people, when people learn you are a sex therapist, uh, what kind of reactions do you typically get from people when you first tell them that?

[00:06:29] Chelsea Newton (she/her): Oh, I mean, I was actually at the dentist this morning and just like having my cleaning and my hygienist started to have a hot flash and she was like, I'm so sorry. She's like, I need to stop and you turn the fans on. And I was like, It's absolutely fine. I was like, you know, I have a lot of clients going through menopause and perimenopause and like, I'm a sex therapist and I've been, she's been cleaning my teeth for 10 years.

[00:06:51] And we've talked about my work in schools or in other places, but like we don't, Oh, I don't always tell people I'm a sex therapist because I do get a lot of reactions. And she was like, that's amazing. Like, You know, and I have tons of resources around menopause. I was like, just give me your emails. Like I will send you stuff.

[00:07:11] She's like, it's hard to know who to believe. And I was like, these are resources that I have vetted through other therapists I trust and things that my clients have said are useful. And so I will send them to you. So, you know, sometimes it's like that. Sometimes it's so great. You're like immediately click, people get it.

[00:07:26] It's like, oh my gosh, can I share this resource with you? And then other times. It's really awkward. It's like crickets. It's like, Oh, interesting. Kind of like, bless your heart kind of vibe, you know? Um, and then other times people are like, Oh, so you have sex with clients. And I'm like,

[00:07:45] absolutely not. Like, I think you're really confused about what sex therapy is, but let me help you understand.

[00:07:51] But cause that's not what that is.

[00:07:54] Rachel Moore (she/her): exactly.

[00:07:55] Chelsea Newton (she/her): it really runs the gamut.

[00:07:59] Rachel Moore (she/her): yeah, I'm glad we, I'm glad we let you talk about that because I think we just may have cleared some things up. Look, the more, you

[00:08:04] know, again, we're not here to make anyone feel dumb.

[00:08:07] Um, we might laugh, but. It's in a good spirits because it's like, we're all

[00:08:11] learning together. It's okay. Right? Right?

[00:08:13] Elizabeth.

[00:08:13] Elizabeth Allen (she/her): And I think that, um, that conversation about menopause and perimenopause is something, and we've talked about it on our normal podcast episodes where, like, that's not something that's talked about enough. It is something that, um, has kind of been hidden in the background for years and years and years.

[00:08:29] And women don't know either how to talk about it, how to get information about it. I think it's really important that, and that's not necessarily something you would think about when you think about somebody who's in sex therapy, not realizing that like, that's a huge part of it. Like, what

[00:08:44] is my life after I hit this particular point in my life and like, what can I expect out of it?

[00:08:50] And we've all been conditioned to just kind of accept that. It's an unknown. We're never going to figure it out. So I love that, that you helped your, your hygienist with that.

[00:09:01] Chelsea Newton (she/her): Yes. And it's like, it's in a lot of ways it is an unknown because there's not enough funding in medicine and mental health and all of these places specifically around women's issues oftentimes. And it's actually like shocking to me we're talking about this too like it's shocking to me that in 2024, we have women who are going through these changes that are just like part of life.

[00:09:26] Yeah. And they have no idea what's happening with their bodies. And, um, that's part of what I love to do as a sex therapist, like regardless of what the issue is, whether it's perimenopause, menopause, some other physical symptoms going on, whatever it is. It's like, I love getting people who will come and talk to me about that because who else can really talk to you about that stuff?

[00:09:49] I mean, yes, your doctor, if your doctor's cool, if you have a doctor. If your doctor is the same doctor that you see consistently, but for a lot of folks, like it's urgent care or it's, you know, I get a new doctor every time I go in or whatever, whatever. And it's like, you don't really want to talk to that person about some of these like really intimate things.

[00:10:08] So yeah, being a sex therapist is, is truly the coolest job ever. Like I, I can't think of a cooler job, frankly.

[00:10:18] Rachel Moore (she/her): It's really cool and glad you're here. And look, we want to help.

Challenges in Marketing Therapy Services

[00:10:22] Rachel Moore (she/her): And I know we, I think it's important that we did just talk about all that because, um, we are entering into marketing therapy here. So Chelsea, uh, we're going to let you sit in the big overstuffed comfy chair or couch or whatever you're.

[00:10:35] Your, uh, your jam is when it comes to comfortable seating where you get to come in and we're going to exert therapy into this session with you, because I like that we, we laid the groundwork for who you help, why it's important, and we'll definitely be digging more into that as we continue the discussion, but. The whole goal here is we want to make sure more people know that you're there, that you're out there, that phases of the mind therapy is out there to help. And so, um, the reason we call this marketing therapy is we're going to apply some marketing and therapeutically try to see if we can help, uh, get some awareness out there for you.

[00:11:12] So with that, and, and again, I just want to remind anyone who might be watching or listening, uh, live, uh, please feel free to interact in the comments. If you're on LinkedIn, YouTube, or in the live stream studio, but, um, Also, let us know where you're joining from, uh, phases of the mind therapy. We're going to talk about this in a moment.

[00:11:28] You are based in Colorado, which will absolutely figure into this discussion. Um, Chelsea, let's start with challenges. Um, so you are your own

[00:11:37] business. Um, and anyone who is a solopreneur or solo business owner knows that you're wearing all the hats. Um, Which is absolutely why sometimes it's like, Hey, we know you're at an exceptional therapist, maybe not a marketer.

[00:11:53] Um, and you're trying to

[00:11:54] just carve your way through the

[00:11:56] Chelsea Newton (she/her): What, Rachel? What's that you said? I'm trained as a sex therapist, not in marketing and sales? Weird. Well,

[00:12:03] Rachel Moore (she/her): yeah, you're like, I could just see you like giving therapy to somebody to be like, you know, and by the way, make sure you follow me on my website. You know, no, you're not gonna,

[00:12:11] Chelsea Newton (she/her): no, you can't. You know, there's like, there's so many ethical and legal restrictions that we also have in the marketing space that I think a lot of other business owners don't have to necessarily navigate that also make it really, really tricky.

[00:12:24] Rachel Moore (she/her): Yeah. Well, and so speaking of that, what are your challenges? Like, we know there's obviously there's HIPAA and if those of you who don't know what HIPAA is, I believe it's HIPAA is the acronym.

[00:12:34] Chelsea Newton (she/her): I get it wrong every time. I Google it every time. Okay,

[00:12:37] Elizabeth Allen (she/her): I remember is It's not hippo. And that's what makes me

[00:12:41] realize it's the two A's and not the two P's.

[00:12:43] Chelsea Newton (she/her): actually a great trick. I'm going to adopt that

[00:12:47] Elizabeth Allen (she/her): Cause I

[00:12:47] kind of wish it was hippo, but it's not. So that's

[00:12:51] Rachel Moore (she/her): It would be a lot

[00:12:51] Elizabeth Allen (she/her): how I

[00:12:52] Rachel Moore (she/her): for sure, yeah, for anyone who, who wonders, um, and we'll put a link in the show notes. Um, but HIPAA is essentially it's that I think it's health information, portability,

[00:13:03] Chelsea Newton (she/her): privacy act. Yes.

[00:13:04] Rachel Moore (she/her): act. Thank you. Thank you. You got it right more than me. Uh, let's see. This is why, you know, you, you know, this more than we do, but, um, it is, it is a restriction saying, you know, it's not like, it's not like Chelsea can go and, uh, Hey, I just talked to someone, you know, one of my patients and they recounted this situation to me. And then you go share that on social media, like, oh my God, I helped them so much.

[00:13:27] I'm so awesome. You can't do that. Um, but okay. HIPAA aside, what are some of your challenges that you're encountering when it comes to marketing your services, your business, uh, to your target

[00:13:38] Chelsea Newton (she/her): Yes. You know, that's a great question.

Marketing Strategies and Networking

[00:13:40] Chelsea Newton (she/her): I think for me, the biggest thing is just people finding me. It really is the visibility. Um, I've spent a lot of time, money, energy. Investing in SEO, understanding copy, right? Like, uh, the story brand framework, right? Like some of these like marketing things, I'm not totally unfamiliar with.

[00:14:04] I mean, I've had my practice for five years. I've really worked hard to build my skills around marketing. Although I would still say that they are in their infancy. I think that this is a huge field that like. You know, I'm, I'm like, you know, in, in, in the baby stages of, it's like, I'm 10 years into a career as a therapist.

[00:14:25] It's like, in terms of mental health, it's like, yeah, I got some chops, but in terms of marketing, it's like, I'm still learning. And so I think the biggest challenge for me is just people finding me, you know, it's like when people find me, I have no problem converting clients.

[00:14:39] When somebody is able to meet with me like this, you know, I am a telehealth provider and we do what I call a vibe check.

[00:14:48] It is so unusual that I would not then take that person on as a client. So, you know, once. Right. Like when somebody finds me and books that vibe check and we are able to connect, it's great. It's amazing. However, the challenge that I have is like a lot of people can't find me. And you know, the SEO piece is one of the things that I've really worked on.

[00:15:14] And my website certainly has improved over the last five years. Thank God. Um, and my numbers are up always like month after month, my numbers are up, but it's like, People from all over the world. It's not necessarily people in Colorado, and I can only serve clients who reside in the state of Colorado per my licensure, and Social workers are unique in that we don't have an interstate compact agreement like some other mental health providers where you can be licensed in multiple states.

[00:15:47] I can't do that yet. It's coming, but I can only see clients in Colorado. So I'm very limited in terms of who can I even offer my services to.

[00:15:59] Elizabeth Allen (she/her): Now, do

[00:15:59] you normally do, um, in, uh, in person, or do you do like, zoom sessions? What what's the, like, what's the percentage.

[00:16:07] Chelsea Newton (she/her): I do a hundred percent telehealth in

[00:16:09] Elizabeth Allen (she/her): 100 percent telehealth. Okay. Okay. So, at least it's all of Colorado. That's.

[00:16:14] That gives you a little bit of a better

[00:16:16] audience, but that's really interesting. I would not even thought about what, like, what you're legally allowed to who you're legally allowed to provide services to.

[00:16:25] Chelsea Newton (she/her): Yes.

[00:16:26] Rachel Moore (she/her): Yeah.

[00:16:27] Elizabeth Allen (she/her): what,

Leveraging Social Media and Community Events

[00:16:27] Elizabeth Allen (she/her): what, like, what, what socials are you on currently?

[00:16:31] Chelsea Newton (she/her): Great question. I'm really not. And so I think that's, you know, the most obviously huge gap. I did dabble in Instagram for a minute back in 2020, 2021. When I started my practice and I do have one video up on, uh, YouTube, that's also on my website. And I actually have no idea how many views that has, but probably not very many, like less than 50, I would say.

[00:16:59] Um, and I'm on LinkedIn. I have a huge professional network. I would say that's the other thing that is like, goes really well for me. Like almost all of my business is word of mouth referrals. I have been. serving children and families in Denver for a decade. My colleagues trust me. They know me, they know the work that I do.

[00:17:16] And so that is how I get most of my business. Um, but really I'm just on like LinkedIn and that's really mostly professionals, not people who are going to be coming in as sex therapy clients. And I have a really old outdated Instagram page that has like nothing on it essentially. And then my website.

[00:17:35] That's really it.

[00:17:36] Rachel Moore (she/her): Gotcha.

[00:17:37] Elizabeth Allen (she/her): at all.

[00:17:37] Rachel Moore (she/her): Gotcha.

[00:17:39] Chelsea Newton (she/her): You know, um, Facebook.

[00:17:42] Elizabeth Allen (she/her): like a more local, you know, that's

[00:17:45] Chelsea Newton (she/her): Yeah. So I have a Facebook for my business, but I got locked out of Facebook like two years ago and it requires me a credit card to go back in. And I just think it's so sketchy. And like, I don't think they're actually going to charge me, but like, I don't know. I just, I have such an aversion to social media, which is, certainly a challenge.

[00:18:06] Um, because I also just don't have

[00:18:09] Elizabeth Allen (she/her): yeah.

[00:18:10] Chelsea Newton (she/her): time. Time is actually my other big

[00:18:12] Elizabeth Allen (she/her): Instagram. they locked you out

[00:18:14] of Facebook, but not Instagram.

[00:18:16] Chelsea Newton (she/her): Uh, no, no, I've got an Instagram. I'm not going to Facebook.

[00:18:19] Elizabeth Allen (she/her): Usually

[00:18:19] now you get locked out of both.

[00:18:22] Rachel Moore (she/her): Hey, I can relate. with this. Actually. I'm super annoying. I'm not locked out of Facebook. Um, but I am locked from advertising and they won't tell me why,

[00:18:32] um, I, I actually, and I even paid, I paid to get meta verified. I am meta verified. And I, I reached out, which allegedly is supposed to like, get me, you know, ooh, now you get help because you can't find Facebook help. I had them look into it and they're like, well, we can't tell you why, uh, we just, and, and there's arbitrarily, you're just restricted from advertising. You know, you can have like a friend advertise for you. I'm like, are you kidding? I'm literally trying to give you

[00:18:56] money. And it's. I know. So, so understanding.

[00:19:01] So you do have Instagram, not Facebook because Mark Zuckerberg has infinite wisdom has decided you don't, you

[00:19:07] Elizabeth Allen (she/her): Mm hmm. Mm.

[00:19:08] Rachel Moore (she/her): um, to know.

Ad 1

[00:19:09] ​

[00:19:09] Rachel Moore (she/her): Elizabeth, you're asking about kind of the things you're doing currently. I'm going to, let's, let's circle up on that. So you're not really big on social.

[00:19:51] You do have Insta, have a video on YouTube. Yeah. Great on LinkedIn, big network there. Referral marketing is, is getting you some good traction as far as like, that's a good, um, good way of inbound. That's great. Uh, you're working on SEO to the best of your ability, which is great. Um, do you do any in person networking as you're able, again, understanding we know that your sessions are telehealth, but, uh, are you able to get out in person to any networking

[00:20:20] Chelsea Newton (she/her): Yes. And that's something I've really worked on over the past year, especially. So, um, I have done really fun events with like local LGBTQ community organizations. I did like sex therapy bingo with their 50, age 50 plus group just like a couple months ago, which was such a blast. We busted myths and I gave out prizes and that was so fun.

[00:20:45] Um, You know, anytime I can get in front of the queer community, because I do primarily work with queer adults in my practice, as well as people who have experienced sexual trauma, that's just so exciting to me. And so I love being in community. I love getting out to those spaces. Um, just having some fun, busting myths is just great.

[00:21:09] And. Yeah, just connecting with folks. So yeah, I do try to do some of that stuff. I, I, um, I also have like a big therapist networking group in Colorado that I'm part of, and it's so interesting. Um, I've done, we do some virtual events and we do some in person events and all of our issues are so similar in terms of our marketing and like how we're getting clients through the door.

[00:21:37] And it's one of those fields where. I don't ever really know the trends. It's like you can really only rely on like the word of mouth of others. Like, Hey, like how many referrals did you get last month? Or how many referrals are you having right now? Oh, does it seem slow to you? And it's like, it's all over the place.

[00:21:52] And so I actually try really hard to like, just try to focus on what I'm doing. Um, but I do connect with a lot of other therapists often.

[00:22:03] Rachel Moore (she/her): Yeah.

[00:22:04] Elizabeth Allen (she/her): not to rainbow wash anything, but what is your strategy, your marketing strategy around pride? Like, is there something you do specifically in June, you know, events who attend specifically in June to try to get that out there?

[00:22:18] Chelsea Newton (she/her): No, I mean, I always go to pride because I'm also

[00:22:21] Elizabeth Allen (she/her): Pride is fun.

[00:22:22] Chelsea Newton (she/her): Pride is, the best. Like Pride is, Pride is like, it's like Christmas for us, you know, it's like amazing in so many ways. Um, know, and this year I actually thought about like, how do I even just have like stickers with a QR code that I can give people to put on their water bottles?

[00:22:38] Or, you know, like my husband and I were talking about like, do we do t shirts with like QR codes where it's like, you know, something like sex therapy is a pretty, um, It's not controversial, but it's like intriguing. Like people always want to know more. They're like, Oh, like, what does that mean? Or like, what does she, what does she do?

[00:22:57] Um, and then it just like never came to fruition because again, time. Um, but yeah, that's like a huge thing where it's like, Oh, you know?

[00:23:06] Elizabeth Allen (she/her): See, looking at your website, uh, one of your headlines is you support baby queer and questioning LGBTQIA plus. Yeah. Community members. And so I know again, I don't want to rainbow wash, but pride is such an important time of the year. And so, and those are the people you're going to get who are like, tentatively being like, I'm going to attend.

[00:23:27] I'm going to attend maybe as an ally. And not really, you know, not necessarily come out or be really, you know, really,

[00:23:35] say that this is what I know I am, but they need your services. So I love the idea of doing, you know, stickers with QR codes for the water bottles. I mean, everybody wants a sticker for their water bottle.

[00:23:47] That's just normal. Um, I think that would be a great time. And I know it feels like it's kind of. Shouting into the void during June, because there's so much else going on, but your services are so unique and so, so, needed in that community at that time that I think if you were to really. Crack down and be like, okay, what are we going to, are we going to do three things for pride?

[00:24:14] We're going

[00:24:14] to, you know, maybe I'm going to go on to some, like, even on the, if you can get back into Facebook and be like, I'm going to, you know, I'm going to go on to some local pride events and talk that I'm going to say that I'm going to be there, maybe have a tent. Um, I think that's really important.

[00:24:30] And I know, you know, that is. You know, this, this is a conversation that has to happen year round. It's not just a June event,

[00:24:39] but that that's when you're going to have more access to the people who might need your services. I think that would be really important. So, even if you just. Just commit to doing 1 thing during

[00:24:55] Chelsea Newton (she/her): Mm hmm.

[00:24:56] Elizabeth Allen (she/her): work, send yourself.

[00:24:56] You are

[00:24:57] super busy. I absolutely understand that. But if you're like, I'm going to, yeah, walk around a pride event that I'm going to be at already because it's

[00:25:04] fun. It's pride and hand out a sticker, a T shirt, whatever, like, that alone will help. And that will also garner. Um, commitment and support from the community as well, which is, as we know, in marketing, huge.

[00:25:18] I mean, it incorporates

[00:25:19] it, it continues what you were saying about a lot of it is word of mouth.

[00:25:24] So that's, you know, that it's not necessarily worrying about social, especially if that's not something you're big into. And, you know, something you just don't have time for to constantly be focusing on just like a once a year thing. I would, I would think you would see a lot of benefit from that. Yeah.

[00:25:42] Rachel Moore (she/her): and I want to, um, this actually segues well to, and a couple of questions we want to ask about, cause Elizabeth, you just referred to this. Um, we mentioned you're a solopreneur, but, um, I want to ask about your, your resources.

Support and Resources for Marketing

[00:25:54] Rachel Moore (she/her): Um, do you have anyone else in your team or anyone that, that does try to kind of help support and whether it's directly with marketing or supporting you while you're trying to do the marketing, um, who, who you have that you're able to tap into?

[00:26:11] Chelsea Newton (she/her): that's a great question. Um, so a couple of things, you know, I mean, I know I keep referring to time, but also I think it's important to just note that, you know, I work as a school social worker as well, licensed in the Colorado Department of Education as a school social worker. So during the school year, I'm crazy.

[00:26:27] And in the summer, it's like, I actually put all my time into my business. And

[00:26:32] That cycle is about to end because I'm, this is my last school year. And so like, I'm about to have time. And so I know I keep saying time is a barrier now, but when we're really thinking about like, how can we help mark in my practice, let's just pretend that I have 40 hours a week minimum to work in my practice, which right now I don't, I have like.

[00:26:54] Rachel Moore (she/her): right, right,

[00:26:55] Chelsea Newton (she/her): so I just wanted to mention that, um, in terms of support, I currently have two, a team of virtual assistants who are amazing and who do creative and socials, and they really want me to be on Tik TOK. They're like, please, for the love of God, like you are so engaging. People will love you. You have to be on Tik TOK.

[00:27:17] And I'm like, yes, as soon as the school year ends, I will get on Tik TOK, like let's do it. Um, but I just. Right now can't. Um, uh, and so they're really helpful. Like they help with some of the backend stuff of my website. They're working on things right now. I have all these lead magnet ideas that I've been building over the years that I never have time to actually like get out into the world.

[00:27:41] And so like they're working on getting those live on my website. So I'm really building my email list. And so I'm really, really grateful to have them on my team. I also enlist my husband to do some admin stuff that is absolutely not client facing at all. Like that's the other thing too. It's like nobody can really have access to my client stuff.

[00:28:02] Of course, like, If I had somebody doing my scheduling and stuff like that's different and there's all these agreements, but I don't have that. Um, and so, you know, he sends out the requests for Google, my business reviews, which is like another thing that I have found to be helpful in terms of marketing and.

[00:28:20] I can't ask clients to give me reviews. It's not ethical. We can't do that. That's like a big no no in our field. And so it has to come from other colleagues. But anyway, he helps with some stuff like that. So really, it's just me, my team of VAs, and then like, you know, my husband, when there's like really minor little like email type stuff that I'm like, Hey, do this please.

[00:28:39] Or compress these images for my blog post in Canva. Like he does that stuff for me. Thank God.

[00:28:45] Rachel Moore (she/her): nice, nice. And then, um, I wanted to ask, Elizabeth, did you have a question about, uh, current resources? Because I was going to move to target

[00:28:53] Elizabeth Allen (she/her): um, I was just going to say, so you did see that say that you.

[00:28:56] have a really good professional network.

Potential for Podcasts and Live Streams

[00:28:58] Elizabeth Allen (she/her): Would you even consider what we're doing here? Either doing, um, like podcast episodes or live stream episodes with some thought leaders in your networking community? Is that something you would ever consider doing

[00:29:11] Chelsea Newton (she/her): I would love that.

[00:29:12] Elizabeth Allen (she/her): bit more time. Um, but given the fact that you said, you sometime might be opening up for you. Um, something like that, where you're, you're kind of, I feel like when you, when you deal with these thought leaders in your network, it's kind of spiders out.

[00:29:27] Um, and now I know you can only work within Colorado and you said, hopefully that changes soon, but I could see how that would, um, build a bigger name for yourself.

[00:29:36] And that would also help if you were to be able to get to the point of, I'm a, I'm a tech tech proponent all day long, especially given your, what you do

[00:29:43] like that people would be fascinated that the numbers you would get on. That would be. Off the charts, um, but yes, it just takes the time, but I, you know, would, would you be able to do either start a podcast or do like live stream video events, even if it's just on LinkedIn to try to build up that, that network and, and, you know, um, incorporate those thought leaders to just show that, like, look, I know what I'm talking about, like, clearly look at, look at all of the resources I have around me, you know, something like that.

[00:30:13] But I know a lot of that comes down to when you actually have the time.

[00:30:17] Chelsea Newton (she/her): Well, and you know, it's interesting, I think when I think about a podcast, which by the way, I'm like very new in the podcast world as a consumer, even like I really never ever listened to. I have one podcast that I always listen to and they don't put episodes out very consistently, but when they do, I'm like, thank God it's maintenance phase, shout out maintenance Oh my God. I favorite ever.

[00:30:39] Elizabeth Allen (she/her): This is

[00:30:40] my favorite podcast ever,

[00:30:42] Chelsea Newton (she/her): It's so good, but you know, I think of this like really highly produced, like almost like journalist type stuff. That's the kind of stuff I gravitate toward. But you know, when you're saying, would I be willing to get on with my network? It's like, I can't tell you the amount of networking calls that I hold with other mental health professionals, other school professionals, educators, dieticians, et cetera, et cetera, where I'm like, God, we should have recorded that.

[00:31:07] Oh my God, we should have recorded that, you know? And so even just being here today and seeing sort of this in terms of the live stream, I'm like, I would love, I should be doing this every time I'm on a networking call, no matter what, because the conversations that I have on networking calls on a weekly basis, I, I meet with some of the most amazing providers in Colorado.

[00:31:28] Rachel Moore (she/her): Yeah, yeah.

[00:31:29] Elizabeth Allen (she/her): absolutely.

[00:31:30] Chelsea Newton (she/her): But you're saying you think that's worth something? Like, I don't know. I think. That's my hesitation. I'm like, who's going to listen to that? Like how do, what does that even, I don't, I don't get that.

[00:31:40] Rachel Moore (she/her): Chelsea. Chelsea. Think of it this way. There are people out there. There are millions of people who subscribe to videos of people. I could eat my lunch into my microphone right now and just make the noises and people are subs millions of people subscribing to that,

[00:31:56] or I could go play a video game. And just play

[00:31:59] Elizabeth Allen (she/her): And people watch it. tons of people are going to watch it. There's an audience for

[00:32:03] I mean, Chelsea, even look at maintenance fees. That's a pretty niche topic, right? Like That's a very, when I try to explain to people, I actually was at target like three weeks ago and somebody walked out with a maintenance phase t shirt and I felt like I had found my people, but it's such a niche topic.

[00:32:20] You're like, we're literally listening to a podcast about like the wellness and weight loss industry and how messed up it is. That's really niche, right? You've got sex on your side.

[00:32:33] Chelsea Newton (she/her): Yeah.

[00:32:33] Elizabeth Allen (she/her): I'm just saying, so that makes it far more interesting. And I feel like people would be like, I think you get you get that.

[00:32:41] Like you said, you have people all the time who are like, not sure what you do. They're really interested in it. Those are the people who are going to be listening to it to be like. What the fuck does this chick do? She's a sex therapist. What does that mean? You get those people. And that's far, even far more interesting than talking about like wellness and the weight loss industry.

[00:33:01] Um, you know, I, I, I think if you think about your one favorite podcast, it's kind of in the same, like, you know, it's the same vein, it's the same level of like niche topic that in your

[00:33:14] head, you'd be like, who the fuck is listening to this? You're listening to it. I'm listening to it. Like, look at us both.

[00:33:19] We're like, Oh my God.

Fangirling Over Niche Communities

[00:33:21] Elizabeth Allen (she/her): I

[00:33:21] saw somebody with a maintenance I saw somebody in real life with a maintenance phase t shirt, I would totally fangirl. I'd be like, Oh my God. Oh my God. You know what I love. excited. When you said maintenance phase, did you see my reaction? Yes, exactly. But that's the same

[00:33:35] thing. Like it's, and I think that's what builds up that community is because it feels so niche. It feels like this is for me. Right? This is something that I

[00:33:43] love, and a lot of people don't love it. I mean, but if you look at maintenance phases numbers, I'm sure they're huge.

[00:33:48] Same exact thing. It's a, it's a, it's a topic that you think only you're interested in, and that builds that community and that almost like brand loyalty, because look at, like, look at our reaction to it.

[00:34:00] Rachel Moore (she/her): And, but think of it this way too. You just mentioned something and I, we were, I'm going to keep us on track here too, because I know, you know, therapy sessions, we only have so much time. We don't want to get to the point where

[00:34:08] Chelsea Newton (she/her): that's going to be on you guys today. Cause if this was my site, I'd be, I'd be like, okay, I'm, I'm my, this is what I say. I'm mindful of our time.

[00:34:19] Rachel Moore (she/her): I'm so

[00:34:19] using this what I say. I'm mindful of our time. I'm curious to know, what would you like to take with you away from our session together today?

[00:34:27] Okay. I'm not going to repeat that verbatim, but I am, uh, in, in a little bit, but, um, all right.

Defining the Ideal Client

[00:34:33] Rachel Moore (she/her): Uh, just pivoting off what Elizabeth just mentioned, you don't need a gigantic audience though. You need the right

[00:34:39] audience. And so let's, let's talk about that. So, um, if you could paint a picture for us today of your ideal client, um, What would that person look like?

[00:34:50] How old would they be? What's their, what's their sexual identity or state of mind around that? Um, you know, just what phase of life are they in? Tell us about that person.

[00:34:58] Chelsea Newton (she/her): Yeah, so my ideal, ideal client is like, 20 to 35, maybe even 40. And I work with folks who are older than that, but we're saying ideal, like 20 to 30 queer or questioning, um, you know, maybe came out and it didn't go so well. And now we're trying to figure out how we're going to do that again. We've relocated, we've got a different support network.

[00:35:23] Um, Or like really scared, really, really scared. A lot of the clients that come to me are so, so scared. It's like, Hey, I'm, I'm in this relationship and I think I'm happy, but sometimes I'm really wondering if this is what I want. Is it, you know, do I want to date somebody of another gender? That's really overwhelming.

[00:35:47] How do I tell my family? How do I talk to my partner about this? Um, I work with folks who are married and have kids and who are going to come out and are like i'm about to Blow up my life And I need support. It's like yes, please come to me. I will support you Every step of the way this is possible You know, there are ways to navigate this.

[00:36:11] And so for me, it's like, that is my favorite type of client to work with.

[00:36:18] Rachel Moore (she/her): Nice. Excellent. Um, all right. And then Elizabeth, any quick questions you have about the target audience? You have one more question to ask before we started getting into let's start

[00:36:28] Elizabeth Allen (she/her): No, I think you're good.

[00:36:29] Rachel Moore (she/her): but, uh, okay.

Challenges in Marketing and Client Acquisition

[00:36:30] Rachel Moore (she/her): Um, let's imagine that your marketing challenge is magically.

[00:36:36] Um, you know, and you know, it's, it's all things are taken care of. Um, what does success for your business look like once that's achieved? Like what, what is your ideal state that you'd like to be in

[00:36:46] Chelsea Newton (she/her): It's so simple. What I want is so simple. And this is what gets me on marketing. I'm like, marketing is so complicated to me, but what I want is so simple and straightforward. I need 15 clients a week at my full fee consistently. That's it. That's it. It's all I need. 15 clients a week. That's not a lot of people, right?

[00:37:07] But again, it's the right people who can also afford the services. And that is hugely, hugely challenging because I also don't accept insurance. And I won't because I've worked in public service for 10 years and I am not interested in contracting with the government for many, many reasons. Um, or, the healthcare industry at large.

[00:37:28] And so that's a huge challenge and that's a huge barrier. And so it's like, how am I going to not only find this niche of people, which by the way, I also work with a lot of people who've experienced sexual abuse or sexual trauma. That's another population that I really love to work with. Um, which sometimes there is overlap right in the two populations that I specialize in, but.

[00:37:49] Yeah. Um, but because I don't take insurance, it's like I can find a lot of those people, but then cost becomes an issue and that's really, really challenging.

[00:38:01] Rachel Moore (she/her): Gotcha. Any other, uh, Elizabeth, any other questions you want to

[00:38:04] Elizabeth Allen (she/her): No, I think I'm good. A

[00:38:07] Rachel Moore (she/her): I'm going to pause there, um, because, uh, we have had some comments come in and that's where I want to make sure we're listening to, um, you know, people.

Shoutout to Liesl and Networking Insights

[00:38:14] Rachel Moore (she/her): And by the way, uh, I am going to give a huge shout out right now to Liesl Leary Perez, who is, uh, one of our fan, fans

[00:38:22] Chelsea Newton (she/her): you, Liesl. Hi, Liesl.

[00:38:23] Rachel Moore (she/her): now. That's right. Thank you. Liesl. This was actually Liesl's brainchild because, uh, Liesl, I've worked with her at a couple different companies. Um, and you talk about somebody who, uh, marketer, uh, come has come into and really catapulted a whole, um, spectrum of help

[00:38:43] mental health support, uh, in the state of Colorado, um, and she says she loves us.

[00:38:48] Thank you. Thank you. Liesl, uh, in the comments. Um, But she's, she's the one who said, Hey, why don't you do a live stream show? You're good at that. And people like Chelsea need marketing help. I'm like, Oh my God. Okay.

[00:38:58] Chelsea Newton (she/her): And again, a networking thing. Liesl hosted a therapist appreciation night and I was like, wow, look at this amazing person doing this amazing work. I went, she fed me. I got a little plant, which actually I keep in my kitchen. It says growth takes time. I look at it all the time. Thank you, Liesl. And it's like, yeah, it's like, I do go do those things in person for that exact reason.

[00:39:18] It's like, I want to connect with my community of people who are doing great work with integrity.

[00:39:25] Rachel Moore (she/her): Yeah, absolutely.

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[00:40:11] Rachel Moore (she/her): Well, and Liesel has offered up her own ideas, and so we're gonna se let's segue into like some things that we think are actionable for you to start trying.

Actionable Marketing Strategies

[00:40:20] Rachel Moore (she/her): And, and I'll mention this again at the end, but we're gonna give you the transcript of this afterward because, you know, some of this might be a, Hey, let's start doing some of this stuff now, maybe way and scale it later. Um, but, but we're certainly gonna like, you know, give you those, you know, what do you wanna take away with you today? Um, but, uh. Liesl had mentioned, so you brought up sex therapy bingo. So, uh, I'm going to lead off this, uh, What do we do next kind of thing with Liesel's comments? Um, she, she, she dumped some ideas right here into the chat.

[00:40:48] So into the comments on LinkedIn. So, um, creating a quiz that could turn into a lead funnel where what's your sexual communication style, a personality quiz that helps individuals understand how they communicate their sexual desires and boundaries. Um, what's your erotic blueprint,

[00:41:03] a quiz designed to help people explore different types of erotic expression, uh, from playful to central to adventurous and how to integrate them into relationships, and then she had one other one, Are you ready to come out? An assessment quiz to help individuals gauge their emotional readiness and supportive factors in their life before deciding to come out to friends, family, and co workers. Um, and I think it's super interesting too, cause A, everybody loves to take quizzes about themselves. Um, whether you're taking one for fun, ha ha. Uh, and I think a Buzzfeed, um, you know, there's all kinds of quizzes on there. You're like, Ooh, what, what, what house am I for Hogwarts? Um, you know, and figure that stuff out. Um, but, uh, but sometimes you do take it seriously and. and. actually, I don't know if you knew this, you can actually go create a Buzzfeed quiz, um, for free on, on their site. Uh, sometimes they'll decide to publish it for you, even if they think it's like remotely interesting or helpful. Um, but, uh, I think that's, that's something that could be really helpful, particularly if you're talking about, I like that you mentioned you, a part of your target audience, people who are exploring or they're wondering, they're questioning. Um, you know, I have people in my life who are going through that right now, where. And the great part is, I mean, that's at any stage you're giving them, and this kind of goes back to something that you made me think of when you mentioned how Liesl will create these environments for all of you to network, gives you a plan. It's giving to get right you're giving them something. Something that's actually useful or meets them in a certain point in a moment

[00:42:29] that they need it, they're going to remember that, um, and be like, right, I, I learned more about myself just now. Where did I get, that was phases of the mind therapy. That was Chelsea

[00:42:37] Newton.

[00:42:38] And it just helps that stickiness, um, of remembering that you were a resource because you are a resource for them. They just don't know it yet. And, you know, that it just all leads and creates that through line to say, she helped me a bit indirectly. She's probably going to help me now. I know that she's probably going to help me if I go seek her out. So thank you Liesl for those comments, because that is going to segue us into talking some more about like some ideas and, um, Elizabeth, you did it. You did a great job too, because you've already shared some things that could be tried and tested. Um, and I want to get into that too.

Leveraging Video and Social Media

[00:43:16] Rachel Moore (she/her): First of all, I do want to, let's talk about video, uh, video. It can sound. Uh, daunting because I think it's really easy, you know, Chelsea, you brought it up to production value. Oh, you know, do we, do we have to have like a whole studio? No, you know, obviously we're doing this on Riverside FM, which costs me 30 a month, uh, to be able. And I, I use it for a lot of things, including recording a podcast, but that's paying for something.

[00:43:42] Um, there's, you know, obviously you've got your, I think a lot of people can do so much and do so much just with their smartphones. Um, cause you know, you've got to, That is like people have shot movies

[00:43:52] with the cameras on your

[00:43:53] Elizabeth Allen (she/her): and like a 15 lapel mic.

[00:43:57] Rachel Moore (she/her): Yeah. Or even just, uh, I use my beats Bluetooth headset. That's my mic I'd use on my tech talks. It's, it's literally just that. Um, I want to tackle this. And, and again, Elizabeth, you and I can kind of ping pong off each other a little bit here. Um, You mentioned. So we, there's a lot we could do with the things you already have in play and Chelsea, we're going to get you the transcript of this too.

[00:44:19] So you're welcome to take notes, but you could just sit there and

[00:44:22] Chelsea Newton (she/her): I just a cup,

[00:44:23] making a couple of notes because it's so interesting so many of the things that you're saying are things that I have had in the works in my brain right like. every day, every day during the school year, you know, it's like I'm running with like a weighted stuffed animal sloth to my next third grader, but I'm thinking about like,

[00:44:41] oh Yeah.

[00:44:42] like, oh, I should do like a, am I bisexual quiz on my website?

[00:44:45] You know, it's like, it's crazy. My mind's everywhere, but anyway, keep going. Do

[00:44:50] Rachel Moore (she/her): So. Now you

SEO and Generative AI

[00:44:52] Rachel Moore (she/her): are talking about SEO earlier, and, um, I don't know if people are aware of this, too. A lot has changed with, um, how Google serves up search results, um, in the last, I would just say six to nine months. Uh, Gen AI, generative AI has come into the picture. Um, so what used to work? Um, is you would on your website have a lot of really great SEO, um, you know, keyword rich content, uh, blogs that are about, you know, the exact target audience you're going after so that when they type in their little search bar on Google, Oh, I'm looking at, you know, sex therapist for, uh, you know, questioning, queer questioning or whatever, um, your Google would have indexed your site and would have said, Oh my gosh, well, she's got some really good resources.

[00:45:33] Let's serve her link up. somewhere in those search results. Ideally you want to be higher on first page because then it's like, Ooh, that's one of the first three things that they might see. Things have changed. Um, Gen AI, uh, has figured in and, um, been employed, implemented onto Google search nowadays. It's not so much the organic links.

[00:45:53] It's not so much the blog articles or the landing pages or things like that, like a list of links. Now they are taking actually videos. Um, so if you're answering a question. In a video, that is what's getting served up at the very top of those search results, videos, infographics, um, just things that are a bit more interactive. Um, so I would say I, you said you have a video on your YouTube. Um, if I could make a suggestion, uh, if they're therapy here, uh, but, uh, I would say I really like, and we did this together when we were first talking about you being on the show, your vibe check. I think that is so important because a, anybody in your target audience is going to get exactly what that means.

[00:46:40] Let's do a vibe check. Are, Are, we, are we on the same page here? You know? And

[00:46:44] Chelsea Newton (she/her): want to work with me? Do we vibe? What's the vibe? Let's figure that out first before we commit to telling each other. Well, I'm not telling them anything. Telling them, telling me some of their most literally traumatic experiences. It's a big deal to commit to therapy for trauma.

[00:47:07] Rachel Moore (she/her): Well, and that's why I do think. If we can get it worked into your schedule where Your video on your YouTube channel is maybe your side of that vibe check. They can get a whiff of that

[00:47:18] before they even proceed. But if we're really talking about what you need, we need to get them to click to actually schedule that, um, honest back

[00:47:25] and forth appointment with you to do the vibe check, give them the

[00:47:29] precursor to that. Um, but a lot of that can be done. And I, look, I'm a huge fan of repurposing, especially when you have hardly any time. Um, you could maybe once a week, okay. Do a 60 second or less vertical video. And that's an Instagram reel. That's a YouTube short. And pop it on both of those channels, just those two, and that can be driving traffic.

[00:47:52] YouTube shorts. I cannot say enough

[00:47:54] about those. Um, those have been massive. That's often how people that is like 90 percent of the traffic I get to my YouTube channel. They're coming from YouTube shorts. Um, But it's, it's huge. If you decide to go to Tik TOK works the same over there. You literally could use the same vertical video on all three of those apps if you went that way. Um, but I, I would say, yeah, capitalize on the fact that, you know, you convert once people talk to you, once they have that vibe check, you've got that person, let's give them a little, you know, a precursor of what that feels like through video. Then they get that sense. It's almost like a pre audition. And, um, I'll, I'll say a couple more things, but then I'll drive, dive over to Elizabeth.

[00:48:33] Um, I would say, I know you can't ask for reviews by your clients. Um, but there, and also with HIPAA restrictions, you cannot share their stories, their triumphs, their struggles, what they're accomplishing through therapy, they can't. And so, yes, Elizabeth was, was picking up on that too. Um, so there is. Again, knowing that you can't personally ask for that, but you know that you can say, don't review me, but you know that if there's any way to make it easier for your, and obviously this is a, can be a very private topic for people to seek therapy about, but, um, making it easier if they are getting to the point where they're like, I have, I've achieved a certain milestone and it's because of therapy.

[00:49:18] And I can't say enough about. Chelsea Newton, our phases of the mind therapy, making it easier for them to maybe create that content and share. Even if it's in, it doesn't have to be on, on public social. So many people are in communities these days that are private Slack channels, discord groups, Facebook groups, um, you know, um, even just text groups, which gross group text.

[00:49:41] Oh my God, get away. But I can't get out once I'm in. Ah, but, um, But they are sharing in those. And so, um, ways to encourage that, um, would, would be really helpful. And then, um, I, I, totally agree with what, with Elizabeth already said about partnering, you know, capitalizing on everybody's time, getting, if you're just hitting record, making sure you're in a zoom or a Google meet or something.

[00:50:04] Hey y'all let's record this. And I mean, People have put up podcasts and YouTube videos of just that. No production value else around it. What matters is the authentic content within it. Um, I'm going to pause there, Elizabeth. I think you've been taking some notes too. So I want to toss it over to

Engaging with the Target Audience

[00:50:20] Elizabeth Allen (she/her): Yeah, so I was thinking about the like The, the personal and the almost like not secretive in a bad way, but the secretive nature of who you. tend to want to provide services to people who are questioning, uh, people who are not out yet. Um, you know, maybe trans people who aren't sure about what their plans for their future are.

[00:50:43] So taking that into account, trying to focus on like social apps or Or, or, you know, um, getting in front of them that their families would, wouldn't see as likely like, so Facebook, like, chances are that have to be, you know, uh, you know, following you on Facebook, following you on Instagram,

[00:51:05] something like tick tock seems a little more.

[00:51:08] Personal and private and that it's not as obvious, you know, what, who people are following. So I'm a, I'm a proponent for tech talk and I know that people see tech talk as a more like global national, um, advertising. Apparatus, but I really don't think it is, um, you can make that well known and you can provide those same resources.

[00:51:32] You can do like a little like, hey, here's a little quiz for if you are questioning and you're not sure if you should come out something like that on tick tock. Would do crazy numbers, um, especially due to the topic. The topic is very interesting to people and it's hitting the audience, that 20 to 35 year old audience. Um, that's who's on tick tock, honestly.

[00:51:54] Um, so, and honestly, like, I will tell you somebody on tick tock it again, like Rachel said, it doesn't need to be highly produced. Yes, some people on tick tock go way out of the thing. I literally sit and talk to my phone. That's all you need to do. Just sit there and talk to your phone.

[00:52:08] You can be in your fucking kitchen, right? Like, I think that, you know, there's not a ton of expectation there, but it might get you a lot of eyeballs. Um. And you're going to be getting maybe kids who are on there who are like, yeah, I've been feeling some way. I'm not quite sure. And I say kids like, you know, teenagers, early 20s who are feeling some way they don't want to admit it and then you get served up into their for you page there.

[00:52:35] F. Y. P. and all of a sudden they're like, oh, oh, that's interesting. You know,

[00:52:39] I think like, you don't even have to. It's not a huge commitment. Like, it can be literally again. I, I, I post on all the time. Like. Yeah. Takes me a minute, like, if that, you know, do a couple a week that that's like low stakes, kind of getting your name out there.

[00:52:56] Just make sure in your profile that you have all of your information that it's like, obvious that you're based in Colorado. Um, but you could also, you know, I, I think that's important. Um, we talked about the podcast already. I think that would be really interesting again. For the same reason that you'd be getting people who are like sitting in their car and they're feeling a certain way and maybe they put on your podcast and their family isn't realizing it.

[00:53:22] Nobody's having to hear it. No, you know, and they just kind of like, you know, listen to it. And it's, you know, you walking through either with yourself or you and a thought leader like, this is kind of what we've experienced. And I think that's really easy. Again, same thing. It does not need to be super highly, um, produced. It can just be you talking to a microphone and then, you know, putting like a, you know, a theme song at the beginning, throwing it out there. It's actually pretty easy. Um, the other thing I was thinking of, because I know you work in schools and I know a lot of the people who are like, especially if we're talking high schools. Um, A lot of the people in those areas are the ones who are questioning, but don't want to, like, have to say anything. Maybe you don't want to have this conversation. Um, you know, getting involved. This is more of a, like, local. You know, um, contribution where you end up going to the local schools, maybe the counselors at the local schools and.

[00:54:24] letting them know about yourself. You might be, you might also already be doing this, but like you said, like the stickers with the QR codes, like getting it into the hands of the people who are about to go out into the world and are questioning, because that's, that's the age that we do that where I'm like, I'm not, I'm not sure why I am.

[00:54:41] I'm 18 years old. I'm about to become like an adult quote unquote.

[00:54:45] Chelsea Newton (she/her): whatever that means.

[00:54:46] Elizabeth Allen (she/her): don't, Yeah, whatever that means. And, you know, I don't, I, I don't know who I am. I don't know what I'm

[00:54:53] doing, which I feel like we've all felt. Um, and just trying to make sure they have that instance. Like my daughter, you know, attends therapy and I was put into, uh, I was put in contact with, uh, a therapy, a practice.

[00:55:08] That does therapy for kids and realize that, oh, one of them is trans and focuses more on trans issues. And I've actually been kind of been in the, in, like, in the conversation with myself, like, oh, should I put my kid with her at this point? Or should I keep her with her original therapist? So, like, just having schools, having this knowledge that there is somebody Transcribed by https: otter.

[00:55:29] ai At this practice for you, it's just, it's your practice, um, who focuses on these issues because I think sometimes what I've noticed as you know, with somebody who's in therapy and has a kid in therapy, um, The kid therapy, like the teenage therapy seems to be like broad. It's like we

[00:55:48] deal with kids and teens,

[00:55:50] not like kids and teens who are having like identity questions, which is like what I'm going through with my daughter, you

[00:55:56] know, and she would totally like, let me say that. Um, so, you know, I think. That's really cool to be, you know, have that be made more obvious because a

[00:56:07] lot of parents, especially a lot of parents, especially in like my generation wouldn't know. Like, I'm not sure. Like, do I just throw my kid in therapy? Do I, you know, is there somebody who's specifically speaking to these topics? But yeah, I think like meeting the audience where they are, um, thinking about how. The people you're talking to might not want it made very obvious that they're thinking about these things. I feel like, in my head, I think that's tick tock. I think that's podcasts and maybe, you know, having a more, um, you know, a stronger relationship with your local area schools.

[00:56:42] Rachel Moore (she/her): And, and real quick, and I want to be mindful of time because I know, uh, I know we're coming up to the end just to wrap up a couple of things.

Therapy Scholarship Fund and Final Thoughts

[00:56:49] Rachel Moore (she/her): One thing I did want to ask really quick, are you able to take donations? Like if somebody wanted to fund someone's therapy, is that

[00:56:56] Chelsea Newton (she/her): This is such a good question. So I also sit on the Denver Anti Trafficking Alliance, which is like a human sex trafficking alliance in Denver, in their mental health subcommittee. And just this week, I was with a lot of brilliant mental health providers who I've worked with in that group. And I'm like, The biggest challenge for our survivors of human trafficking is the wait lists for therapy and the costs and I'm like, why don't I just make a therapy scholarship fund.

[00:57:27] And then when y'all victim advocates, I mean, these are people in the DA's office that I'm working with, like, I, again, like I have great connections. And I'm like, why don't you just call me and say, Hey, I have somebody because the window is very short. Maybe 48 hours, like if somebody's ready to do therapy and then they're going to be on a waitlist, forget it.

[00:57:46] And I'm like, can I just make that? Can I just make a therapy scholarship fund? So that when you guys have a great referral for me and you know I can do the complex trauma work of a survivor of sex trafficking, that you can just send them to me and I just have a pool of money there that covers those sessions.

[00:58:05] So. It's something that I'm thinking about, like really in depth and working with the DA's office actually on actively right now. Cause I'm like the fact that we don't

[00:58:13] have that is. bonkers

[00:58:16] Elizabeth Allen (she/her): and then

[00:58:17] Rachel Moore (she/her): I think, and.

[00:58:18] Elizabeth Allen (she/her): no,

[00:58:18] you go

[00:58:19] Rachel Moore (she/her): go ahead. Well, and again, I want to make sure because I know Chelsea, we need to let you get you going. Um, but, uh, I think that'd be something, even if you're having therapy sessions, you know, you're, you have clients who can pay, but that could be an option to, to say, look, if you want to pay it forward, um, you know, put money into this because that could, that could get the P the paid clients for you.

[00:58:40] You've got the clients that you're helping, even if they can't pay, but now you give me maybe the opportunity to someone to say, well, I. I can't afford that. And so I'll give that to you, Elizabeth, real quick. I'll let you say what

[00:58:50] Elizabeth Allen (she/her): that's what I was going to say.

[00:58:51] Rachel Moore (she/her): will wrap up. Okay. Okay, good. See, we're both.

[00:58:53] It's NSYNC. Um, so real quick, um, I think things you could start doing now get like maybe one quiz on your website that can start passively being that lead generation. Um, just one. So it's, it's there. I would say, try to do like a weekly video. You then put to reels and to shorts because that could actually be showing, um, driving people to your website. By way of Google search, because we know that people are doing that. And maybe the start next step to recording your networking calls with your, your, um, your, uh,

[00:59:21] peer group. Um, and let's just plan on next June. I do agree with what Elizabeth said. Maybe June is a go hard marketing push, um, for, you know, when you know, people are talking about pride and talking about sex and talking about all the things that we all need help with, um, might be great.

Conclusion and Farewell

[00:59:37] Rachel Moore (she/her): Um, any other last questions we can answer for you though, before we release you back into the

[00:59:42] Chelsea Newton (she/her): Um, no, I just want to say thank you so much for having me This has been really fun. And also I think these are some great ideas um, I think we could talk forever and I do have to go because Um, i'm going to be officially back on the clock and going to a meeting at a high school um with another amazing social worker who I coach so, um Yeah, I just really appreciate you giving me all these ideas.

[01:00:06] Please do send me the transcript. I want to know, the one thing I do really want to know is like, okay, so you're saying do it on to talk reels, YouTube short, like what is the techie thing that helps me just get those out to three platforms at the same time? Like what is the streamlined way to do that?

[01:00:22] Like plan leak calendar can do like on an Facebook, but like, is there a techie thing that exists that would just post for me TikTok, YouTube short and reels or whatever.

[01:00:37] Rachel Moore (she/her): Uh, there are social media platforms. I don't know of any free ones though, though. Uh,

[01:00:43] Chelsea Newton (she/her): I would pay. I would pay. I would have no problem paying if it makes my life easier and saves me time.

[01:00:50] Rachel Moore (she/her): some, um, I know, gosh, I use Agora Pulse. I know that one, but there should be like the posting to TikTok, posting to Reels and posting to shorts. Shorts might be the wonky one that doesn't necessarily have API

[01:01:02] yet to those. though. So that might be a manual upload. I don't know Hootsuite might, but their

[01:01:08] Elizabeth Allen (she/her): Yeah. Yeah, they

[01:01:09] Rachel Moore (she/her): yes, and I said that, I said that on a live stream and I say it to their face.

[01:01:12] Chelsea Newton (she/her): I don't know anything about it. It sounds controversial.

[01:01:15] Rachel Moore (she/her): let's, uh, let's connect

[01:01:17] afterward. Um, we'll, we'll be able to use some and we can, you can

[01:01:20] Elizabeth Allen (she/her): And one

[01:01:20] thing I want to, I

[01:01:21] Rachel Moore (she/her): quick, everybody.

[01:01:22] Elizabeth Allen (she/her): is that national coming out day is October 11th this year.

[01:01:25] So maybe focus on that too. That's a, that would be a big

[01:01:29] Rachel Moore (she/her): Might be great for a first video.

[01:01:31] Elizabeth Allen (she/her): Like that should be your big marketing push day pride in June. Great national coming out day,

[01:01:36] October 11th, like every year that should be like, that's what you're focused on.

[01:01:40] Chelsea Newton (she/her): Okay.

[01:01:41] Rachel Moore (she/her): Awesome. Awesome advice, everyone. Uh, Chelsea Newton, thank you for joining us. She can be found at phases of the mind therapy. com or email Chelsea C H E L S E A at phases of the mind therapy. com. Chelsea, we'll let you go. Elizabeth and I will stay on and close the show, but

[01:01:57] Chelsea Newton (she/her): Thank you so, so much for having me. Take care.

[01:02:00] Rachel Moore (she/her): Thank you. Woo. All right. Therapy. Woo. It's kind of wild being on this side of the, of the couch. I thought that went

[01:02:08] Elizabeth Allen (she/her): feel like I've been in my own therapy session.

[01:02:11] Rachel Moore (she/her): I kind of do too. And, um, great ideas. I just want to give you, give you a shout out. So you had some such great ideas. And again, you are the Tik Tok aficionado in this, in this conversation, because I'm just like, I know you, you are, you know, the ways, and that is your

[01:02:25] Elizabeth Allen (she/her): always want people

[01:02:25] to know I'm not always going to recommend tick tock. It's, it's

[01:02:30] Circumstantial. Like it doesn't always

[01:02:32] make sense for everybody. So I'll

[01:02:34] say that. But given, I know she, she has to work local or within

[01:02:39] her state, but given the topic, that would be a killer just for branding. Like, come on.

[01:02:47] Rachel Moore (she/her): Well, and also being able to do location tagging on that too. I mean, obviously you are, you, you can't restrict if you have a public audience and anybody from any state or country can see your stuff. But if you are able to just like, yes, but I'm in Colorado and, and doing that. But I think that's, that's

[01:03:01] Elizabeth Allen (she/her): And I think you made the good point about a lot of times people get bogged down in production values and they need to

[01:03:06] know that, like, no one gives a shit about that on TikTok. Like, yeah, there are some,

[01:03:09] like, TikTok has the accounts where you're like, I'm here for the production, but for the most part, you're there for the person and the topic.

[01:03:16] You're not there for

[01:03:17] the other shit that's going on in the background. Like, you know. I think, I think

[01:03:21] That's important to know. And I think we all like, tend to think that like, I can't do it. It's going to take hours of my time. No, it can take literally

[01:03:29] three minutes of your time. Even if

[01:03:31] you just hop on and you're like, did you know this about like coming out national coming out day?

[01:03:36] Like, that's it. Just

[01:03:37] stare at it, talk at it, and then post. It's so easy.

[01:03:42] Rachel Moore (she/her): That's right. That's right. Well, um, I mean, we obviously could have gone way longer, but hopefully we, we got Chelsea some good takeaways. We were mindful of her time and she was able to, to get some good stuff. She walked away with, um, for the rest of you who are listening and watching, that is all we have for you today's marketing therapy show.

[01:03:58] Uh, today's guest will, as we mentioned, get a transcript of the discussion. So they have notes and takeaways they can put into practice as they scale up their marketing into the future. Um, if you found this show to be helpful. entertaining, therapeutic, or any, or all of the above do us a favor and share the show, uh, subscribe to our podcast and follow us on social.

[01:04:19] We are at just trust me, uh, just trust me podcast. Jeez. I can't even think of what it is. Uh, I'm great at marketing. If you're interested in being a guest on our next live stream, you can email the show at just trust me at, but wait, there's more M O O R E. com. To tell us a bit more about yourself and the business you're trying to take to the market.

[01:04:39] Uh, marketing therapy is the live stream show of the just trust me marketing podcast, which is a proud member of the, but wait, there's more podcast network. Learn more about all of our podcasts and where to listen or watch God, I can't talk anymore. Learn more about all of our podcasts and where to listen or watch at.

[01:04:56] But wait, there's more m o r e. com. Uh, Elizabeth, where can our listeners and viewers find

[01:05:01] Elizabeth Allen (she/her): you?

[01:05:01] can find me at ElizabethAllen1001 on LinkedIn, or you can find me at italicsllc. com.

[01:05:09] Rachel Moore (she/her): There's yes. There's more where this came from at her website. Uh, and she is more than happy to help any of you with any and all of your marketing needs. Uh, you can find out more about me. I already gave you my website. That's very long and has my last name in it. Uh, if you want to do podcasting, I'm your girl.

[01:05:25] Uh, thanks for joining everyone. Pleasure. And, uh, appreciate you joining us on this first episode or first show marketing therapy. Bye.

[01:05:36] ​